We are Takram, a global design studio. We partner with forward-thinking people and organisations to create transformative products, services, brands and ideas.
We make mobile apps and camera lenses, cars and uniforms. Working at every stage of development, from concept to execution, we build compelling products and services around a clear vision.
We create brands and communications with real impact, for tiny startups and multinational companies alike. The outputs are physical and digital, encompassing packaging, installations, identities, campaigns, and more.
We use design to shape what’s next. Recently, we researched what society will look like in 30 years for a global car brand, and prototyped a range of traditional wagashi confectionery to complement the modern day.
During our projects, our mode of thinking continuously switches between bipolar disciplines such as design and engineering, making and thinking, and concrete and abstract. This ‘Pendulum Thinking’ is Takram’s underlying attitude towards the creative process. This book introduces ‘Pendulum Thinking’ through examples from our experiences. Bilingual version is available at amazon.co.jp.
Storyweaving is a creative method wherein design concepts are continuously refined and reinforced throughout the course of product development. In this book, Takram’s director Kotaro Watanabe uses the documentation of the first Storywearving workshop to introduce this method. Available at amazon.co.jp (Japanese language version only).
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