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letter opener

Pencil-style letter opener for MoMA store

letter opener is a stainless paper knife shaped with a design shaved out of a hexagonal pencil. Its simple form allows the product to be stored on a pen stand or inside a pen case with other pieces of stationery. letter opener is made with a familiar size, and makes opening envelopes and wrappings easy. Although the mass-produced version has a matte finish, its original version has a luxurious mirror finish.

Approach: Stationery prototype

In 2010, Takrams Kinya Tagawa and then-intern Jun Murakoshi collaborated on an internal project making prototype designs for a stationery item. For this project, about ten different stationery prototypes were created and exhibited. letter opener is one of the products of this project that was later commercialized.

Result: Sold at the MoMA Store

This item caught the eye of the marketer at the MoMA Store while it was on exhibit, and its matte finish version was sold at MoMA Stores starting in 2015 (currently out of stock).

Team

Product design:
Jun Murakoshi, Kinya Tagawa
Tokyo

Onden Imaizumi BLDG
5-7-4 Jingumae
Shibuya-ku
150-0001 Tokyo, JAPAN

London

First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA

Shanghai

109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China