Hydrogen Energy R&D Center

TOSHIBA pavilion design, 2015

Takram was in charge of planning, system building, content art direction and technical direction for the exhibition by Toshiba Group Hydrogen Energy Research & Development Center (HRDC) at Toshiba’s Fuchu Complex that opened in April 2015. Through an advanced presentation system and data visualization, visitors are able to experience and easily understand “basic information on hydrogen energy”; “characteristics of Toshiba’s hydrogen energy technology and examples of its application”; and “demonstration experiments.”

Toshiba Hydrogen Energy R&D Center

Toshiba Hydrogen Energy R&D Center

INFORMATION: Toshiba Group Hydrogen Energy Research & Development Center

Toshiba Group Hydrogen Energy Research & Development Center is Toshiba’s demonstration experiment facility for technologies related to hydrogen energy. At the same time, the facility also provides information related to Toshiba’s technology and hydrogen energy and is used as an exhibition space for catching client and customer needs. Through an advanced presentation system and data visualization, visitors are able to experience and easily understand the characteristics of Toshiba’s hydrogen energy technology, examples of its application, and actual demonstration experiments. The facility is composed of three different zones including the entrance, studio, and laboratories. Using a tablet device, an attendant guides the visitor through the facility by controlling the exhibition contents.

DETAIL: Entrance and studio

Three monitors are installed on the wall at the entrance, displaying contents such as real-time data from the demonstration experiments, and an outline of the facility. Furthermore, in the studio, large screens on the wall display a particle animation depicting the surging and flowing of water. This is an expression of how hydrogen energy “is born from water and returns to water”, demonstrating to the visitors the progressiveness of the hydrogen society envisioned by Toshiba. Starting with a content that explains “why hydrogen energy now?”; attendants use the tablet device to control the seven large screens, switching from particle animation to contents that introduce various application examples of Toshiba’s hydrogen energy.

Entrance

Studio

Studio

DETAIL: Laboratory

The laboratories are an area designed for demonstration experiments. One of the unique characteristics of Toshiba’s hydrogen energy technology is the company’s ability to provide the entire process at once, from making to using hydrogen. However, it is difficult for the visitor to differentiate and understand the specific functions of the machinery by merely looking at them from the outside. To solve this, Takram installed monitors right next to each part of the machinery and designed a visualization system that displays the operating status and characteristics of the specific machinery. There is also a large monitor that demonstrates from a wider perspective how the facility’s machinery works together, and a distribution diagram of information on how the generated hydrogen and energy are being used.

Laboratory

CREDIT

Art Direction & Technical Direction: Takram
Programming & Design: METAPHOR Inc.
Sound Design: Keiji Matsui

Related Projects