Rebranding for Data Vehicle

Corporate rebranding for a data visualisation company

Takram worked with Data Vehicle Inc. in redesigning their corporate identity and visual assets. Data Vehicle Inc. has been creating tools such as dataDiver to make data science accessible to everyone since its establishment in 2014. To commemorate the release of their newest product dataSniper we worked together to renew their corporate logo, website, UI and stationery.

Renewal of corporate logo

We introduced a new corporate logo. With two overlapping rhombuses, the logo represents combining and integrating multiple datasets together, the basics of data analytics.

Website renewal

The website was redesigned to promote friendliness and ease of understanding.

Data Vehicle Official Website

Product renewal

Along with dataSniper, their newest product, dataDiver and dataFerry all received a UI redesign.


Project Lead:
Minoru Sakurai
Art Direction & Design:
Taro Yumiba
Project Management & Design Research:
Minoru Ito
Web Design:
Shohei Hasegawa
Graphic Design:
Zijun Zhao
Graphic Design Assistant:

Kaede Sasaki (ex-Takram)

Web Development:

Minoru Okuyama, BOUNCE


Onden Imaizumi BLDG
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA


109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China