We introduced a new corporate logo. With two overlapping rhombuses, the logo represents combining and integrating multiple datasets together, the basics of data analytics.

The website was redesigned to promote friendliness and ease of understanding.

Along with dataSniper, their newest product, dataDiver and dataFerry all received a UI redesign.

Design Engineer, Project Director

Minoru's work stretches wide from big data visualisation and UI/UX design to service design. He received MITOH Program Super Creator, Software Innovation in 2007 and completed the doctorate program at Tokyo University of The Arts, Department of Design in 2014 before joining Takram in 2014.

Minoru Sakurai

Art Director, Project Director

Taro Yumiba graduated from Rhode Island School of Design, Graphic Design Department, and interned at San Francisco advertisement agency Attik. He joined THA ltd. in 2009, where he was involved in a wide range of projects ranging from campaign website and service design, to video production and publications. As a type fanatic, he runs an online compendium of world’s type foundries “TypeCache.com”. Under the TypeCache label, he also sells alphabet t-shirts, writes about European fonts, and gives lectures. He joined Takram in 2015.

Taro Yumiba

After graduating from Future University Hakodate, Faculty of Architecture, Minoru Ito gained interaction design experience through the R&D project at GK TECH Inc., and production of museum exhibitions. Skilled at prototyping and developing installations using visual programming tool “vvvv”, in 2014, he published “vvvvook – A GUIDE TO VISUAL PROGRAMMING FOR PROTOTYPING.” He is also involved in plugin development and holds workshops both domestically and internationally. He joined Takram in 2015.

Minoru Ito

Designer

After studying interaction design, Shouhei Hasegawa worked on web applications and digital projects at HAKUHODO i-studio Inc. He graduated from Chiba University, Faculty of Engineering, and Tama Art University, Department of Information Design in 2011, and joined Takram in 2015 as a specialist in UI/UX design.

Shohei Hasegawa

Designer, Project Director

After studying Vehicle Engineering in China, Zijun came to Japan to study design at Tokyo Metropolitan University, earning a Master's degree in Art & Engineering. Following graduation, he joined a major internet company in Japan, gaining experience in UI/UX design, motion graphics, video design, and web development. In 2017, he participated in a national project "Kansai Research City" as the associate professor. These experiences led to a holistic understanding of the symbiotic relationship between design & technology, which he continues to investigate at Takram. He joined Takram in 2018 and launched the Shanghai branch in 2021. His awards include the Good Design Award,  CSS Design Award, and Core 77 Award.

Zijun Zhao

Branding, Visual identity, corporate identity

Brand

Takram worked with Data Vehicle Inc. in redesigning their corporate identity and visual assets. Data Vehicle Inc. has been creating tools such as dataDiver to make data science accessible to everyone since its establishment in 2014. To commemorate the release of their newest product — dataSniper — we worked together to renew their corporate logo, website, UI and stationery.

Rebranding for Data Vehicle

Renewal of corporate logo

Website renewal

Product renewal

Project Information

Team

Rebranding for Data Vehicle

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.css-16wsddp.en.en-ja{font-size:108%;vertical-align:-0.005em;}.css-16wsddp.en.en-zh{font-size:108%;vertical-align:0.005em;}.css-16wsddp.zh{-webkit-font-smoothing:subpixel-antialiased;}Website renewal

.css-16wsddp.en.en-ja{font-size:108%;vertical-align:-0.005em;}.css-16wsddp.en.en-zh{font-size:108%;vertical-align:0.005em;}.css-16wsddp.zh{-webkit-font-smoothing:subpixel-antialiased;}Product renewal

Project Information

Team

Renewal of corporate logo

Website renewal

Product renewal