Rebranding for Data Vehicle

Corporate rebranding for a data visualisation company, 2018

Takram worked with Data Vehicle Inc. in redesigning their corporate identity and visual assets. Data Vehicle Inc. has been creating tools such as dataDiver to make data science accessible to everyone since its establishment in 2014. To commemorate the release of their newest product — dataSniper — we worked together to renew their corporate logo, website, UI and stationery.

Renewal of Corporate Logo

We introduced a new corporate logo. With two overlapping rhombuses, the logo represents combining and integrating multiple datasets together, the basics of data analytics.

Website Renewal

The website was redesigned to promote friendliness and ease of understanding.

Product Renewal

Along with dataSniper, their newest product, dataDiver and dataFerry all received a UI redesign.


Client: Data Vehicle Inc.
Project Lead: Minoru Sakurai (Takram)
Art Direction and Design: Taro Yumiba (Takram)
Project Management and Design Research: Minoru Ito (Takram)
Web Design: Shohei Hasegawa (Takram)
Graphic Design: Zijun Zhao (Takram)
Graphic Design Assistant: Kaede Sasaki (ex-Takram)
Web Development: Minoru Okuyama, BOUNCE


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