Designing a holiday campaign for the iconic fashion brand
Put your feelings into a flower and letter.
Put on a flower wrapped with words.
FLORIOGRAPHY begins as an incomplete gift.
Inside the wrapping is a piece of paper for you to write on.
Think of someone important to you, and write a message to them.
There are some words embedded in the paper.
RAIN, LONG PHONE CALL, PERFUME, MUSEUM...
Relive the memories you share together, and begin writing.
How about celebrating the end of the year
by making plans for the new one?
USUAL PLACE, THURSDAY, COFFEE, DRESS UP...
FLORIOGRAPHY is worn by people who share moments with each other.
Each time the flower is worn,
it acts as a reminder of your time together,
and continues to grow with each new moment.
The flowers are created with the original Steam Stretch* material. Steam is applied to a square-shaped fabric to shrink it into the form of a flower.
*Steam Stretch is a technique by which creases are woven into a piece of cloth using heat reactive thread which shrinks when steam is applied.
Alongside the release of the product, we delivered a series of stories from people who own FLORIOGRAPHY. Collaborating with "note", a reading platform that connects creators and readers, and "& Premium", a monthly magazine that delivers inspiration for a better life, the series were published on the "note" website, "& Premium" as well as on Instagram account during the season.
The stories not only showcased different scenes of FLORIOGRAPHY but also introduced how the participation of the sender and receiver of FLORIOGRAPHY completes the product, creating unique contexts for each one.
Fiona Lin (ex-Takram)
Yosuke Suzuki (erz)
FUKUNAGA-PRINT Co., Ltd.