Macaron Invitation

Collaboration with Pierre Herme’s Macaron Day

Takram collaborated with Pierre Herme in creating two concept products for Jour du Macaron, or Macaron Day, a charity event that Pierre Herme originally started from his boutique shop aimed to gather donation for children struggling with the intractable disease.

When we choose macarons from their colourful variety, we think of our favourite flavour, colour, seasonal fruit, the person youre having them with - we are already having our delightful and happy time with macarons long before eating them. Macaron Invitation is an invitation to share this feeling with others. To create a macaron to be enjoyed with others, we designed Macaron Pique-nique and Macaron Message.

Macaron Pique-nique

Macaron Pique-nique is an Aoyama shop limited box that includes macarons, cake, tea bags and cups. Please enjoy them with your friends and families on a warm spring day out.

Macaron Message

A message card comes along with Macaron Message, allowing you to note a word of gratitude along with a box of the macaron.


Creative Direction:
Kotaro Watanabe
Art Direction:
Kotaro Yamaguchi

Maki Ota (ex-Takram)


Keta Tamamura

Package Manufacturing (Macaron Pique-nique Box):

Fukunaga-Print Co., Ltd

Styling (Macaron Pique-nique):

Campfire Hotels


Onden Imaizumi BLDG
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA


109, 18F, L'Avenue
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Shanghai, China