Takram collaborated with Pierre Herme in creating two concept products for ‘Jour du Macaron’, or ‘Macaron Day’, a charity event that Pierre Herme originally started from his boutique shop aimed to gather donation for children struggling with the intractable disease.
When we choose macarons from their colourful variety, we think of our favourite flavour, colour, seasonal fruit, the person you’re having them with - we are already having our delightful and happy time with macarons long before eating them. Macaron Invitation is an invitation to share this feeling with others. To create a macaron to be enjoyed with others, we designed Macaron Pique-nique and Macaron Message.
Macaron Pique-nique is an Aoyama shop limited box that includes macarons, cake, tea bags and cups. Please enjoy them with your friends and families on a warm spring day out.
A message card comes along with Macaron Message, allowing you to note a word of gratitude along with a box of the macaron.
Client: PIERRE HERMÉ PARIS
Creative Direction: Kotaro Watanabe (Takram)
Art Direction&Design: Kotaro Yamaguchi (Takram)
Design: Maki Ota (Takram)
Photo: Keta Tamamura
Package Manufacturing (Macaron Pique-nique Box): Fukunaga-Print Co.,Ltd
Styling (Macaron Pique-nique): Campfire Hotels