“ON THE FLY” is being permanently exhibited at the Intel® Collaboration Center, a place for communicating new computing experiences. ON THE FLY is an infotainment system that integrates paper and digital media, in which text and video magically appear on the surface of paper cards when they are placed on a table. In this exhibition, we placed five different types of cards on a table to interactively demonstrate Intel’s new corporate identity, “Look Inside.” Each card is designed to present a different computing experience of the future.
APPROACH: Infotainment using ON THE FLY
Takram’s ON THE FLY is an infotainment system that integrates paper and digital media, in which text and video magically appear on the surface of paper cards when they are placed on a table. Just as the name suggests, “ON THE FLY” (meaning, “then and there,” “dynamically,” and “by improvisation”) provides a surprising user experience using a high precision image recognition technology to immediately and accurately project video onto the paper card according to its location, even when the card is moved around the table. Through an instinctive and tangible user interface of placing, touching, moving, and filling the hole on the paper, this project provides the user with a surprising experience, as if the fictional technology of a sci-fi movie has turned into reality.
DETAIL: ON THE FLY CARD
CARD 01 uses Die’namic patterns as visual expressions of Intel’s processor, which appear on the surface as one holds the card. CARD 02 displays the actual package size and μ architecture block diagram of microprocessors, from the world’s first microprocessor Intel 4004 to the latest model. CARD 03 displays elements that make up the semiconductor such as silicon together with the periodic table of elements. CARD 04 displays a promotional movie designed to express the concept of “Look Inside.” Card 05, when opened, displays the photo of the guests that were taken when they entered the facility.
INFORMATION: Intel® Collaboration Center
Intel® Collaboration Center was opened in March 2014 inside its Japan head office in Tsukuba. Its objective is to communicate the future application models and concepts of computing to the public and to provide a place for collaboration with businesses inside Japan and nearby Asian countries. The facility exhibits twenty concept/technology demonstration works that make use of Intel’s technology, including Takram’s “ON THE FLY.”
Intel® Collaboration Center
5-6 Tokodai, Tsukuba-shi, Ibaraki-ken 300-2635 Japan
By appointment only, for technologists and creators representing Intel and Japan.
Client: Intel Corporation
Creative Direction & Development: Takram
Project Lead: Hisato Ogata (Takram)
Design Engineering: Keisuke Kambara (Takram)
Graphic Design: Ken Okamato