ON THE FLY for Japan Duty Free GINZA

Interactive zone inside airport-style duty-free shop “Japan Duty Free GINZA”, 2016

Japan Duty Free GINZA, the first downtown airport-style duty free shop in Tokyo, was opened on January 2016, on the 8th floor of Mitsukoshi Ginza. Takram was in charge of the creative direction and development of an interactive zone. The zone has six ON THE FLY tables, creating a unique interactive experience for visitors to the store.


Client: Japan Duty Free Fa-So-La Isetan Mitsukoshi Co.,LTD
Creative Direction & Development: Takram
Space Design: SIMPLICITY Co., Ltd.
Interactive Art(Ai, Hotaru): Yasuhiro Hoshino
Sound Design: Keiji Matsui

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