Professional Sharing

Speculation on the future of sharing exhibited at 21_21 DESIGN SIGHT

Professional Sharing aims to encourage audiences to look at the true nature of a Sharing Economy and discuss the possible future of this hype. At the center of the project is a Professional Sharer, a person who lives by the means of sharing. He inhabits the hypothetical world of a perfect Sharing Economy. The accompanying documentary film depicts, at least by the norms of our present age, his unusual occupational lifestyle and his interaction and sometimes conflict with the larger society: a society that can, and occasionally cant, accept the demands of his profession.


In a world where the so-called Sharing Economy prevails everywhere and at all levels, any partly-used assets of an individual can be sold to others under the name of sharing. From traditional assets such as a room or a car, to more abstract elements such as time, skills and knowledge, or sleeping computer processors in wearable devices and data produced from within the human bodyany resource that can be harvested is constantly monitored by an algorithm, and is either shared to others or is used to harvest a more valuable return. Sub-penny transactions backed up by virtual currency also add value to this act of sharing.

In Japan, more and more techno-geeks rave in crowd-funding campaigns. They loudly trumpet, This is an innovative device to share ______ with others! They invest in these new practices and devices, using and wearing them as they bustle around the city, attempting to harvest as many resources as possible, trying to eke out a meager living through sharing. Their values and saving projections soar and crash by the second, being heavily reliant on the market, the environment, and their own physical conditions. Dreaming to live off sharing, Professional Sharers can only sacrifice their meager resources to earn just enough to sustain their daily lives.


Design & Direction:
Yosuke Ushigome (ex-Takram)
Film Production:

Kentaro Hirase (CANOPUS Inc.)


Masayuki Toyota

Film Technical Support:


Costume Design:

Alexa Pollmann


THE FAB MIND 2014-2015 at 21_21 DESIGN SIGHT, Tokyo


Onden Imaizumi BLDG
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA


109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China