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Small Planet

Movie content for TOYOTA global website

20 years after the release of their first mass-market version of the hybrid vehicle Prius in 1997, Toyota has marked a global sales of 10,000,000 units of their hybrid vehicles. To commemorate this achievement, Toyota hosted a global campaign Respect Nature, and Takram was in charge of planning and technical direction for Small Planet, one of the contents within the campaign.

We aimed to create an experience where we notice the beauty and vividness of the nature around us when theyre observed through the eyes and timescale of plants. The film was created by physically running the miniature of the first Prius and a mounted camera through a beautiful landscape.

Team

Film Director:

Eriko Noda

Technical Direction:
Hisato Ogata, Seitaro Taniguchi
Plant Direction & Design:

SOLSO

Photography:

Hiroaki Muranaka

Lighting:

Shingo Osada

Prop Making:

Yamazaki Art Co.,Ltd.

Sound:

Keiji Matsui (echo and cloud studio)

Planning:
Hisato Ogata,

Takuya Shimada

,

Synaptic Designs Inc.

Creative Direction:

Manjot Bedi (TYO)

Creative Produce:

Synaptic Designs Inc.

Tokyo

Onden Imaizumi BLDG
5-7-4 Jingumae
Shibuya-ku
150-0001 Tokyo, JAPAN

London

First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA

Shanghai

109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China