＿ with Motion & Control

In addition to traditional OOH advertising, film and graphic content were used throughout social media and on digital displays inside train cars.

Design Engineer, Project Director

Minoru's work stretches wide from big data visualisation and UI/UX design to service design. He received MITOH Program Super Creator, Software Innovation in 2007 and completed the doctorate program at Tokyo University of The Arts, Department of Design in 2014 before joining Takram in 2014.

Minoru Sakurai

With Takram since 2012, Hisato is an award-winning design engineer whose multidisciplinary abilities span from hardware to software and from art to science. After working LEADING EDGE DESIGN corp., Hisato founded ON THE FLY Inc. in 2010 and produced a number of influential works including the notable on the fly navigation design. A recipient of the Good Design Award in 2004 and the German iF Product Design Award in 2005, his work has most recently received acclaim at the Media Arts Festival held by the Japanese National Agency of Cultural Affairs in 2012. He holds a B.Eng. in Department of Mechanical Engineering from the University of Tokyo, and Media-Master degree from the International Academy of Media Arts and Sciences (IAMAS).

Hisato Ogata

Business Designer, Project Director

After studying design methods such as design thinking, design research, and speculative design during her years at Keio University, Megumi joined ADK Holdings as a strategic planner. She had led marketing and branding projects for domestic and global markets with clients ranging from multi-national corporates to startups.

Megumi Kanno

Design Strategist, Project Director

Ken is a design strategist, focusing and experimenting on possible applications and cultures for different technologies.

Ken Fujiyoshi

Prototyping Engineer, Designer, Project Director

Tatsuya Narita graduated from Tama Art University, Department of Information Design. He joined Takram in 2014 as an associate. He works on hardware development and prototyping using electronics and digital fabrication technology. His work was exhibited at the Museum of Modern Art Tokyo “Ars Electronica–30 Years for Art and Media Technology” exhibition in 2010, 21_21 DESIGN SIGHT “Motion Science” exhibition, and 21_21 DESIGN SIGHT “ traNslatioNs” exhibition. Awards include 2009 Prix Ars Electronica, [the next idea] honorary mention.

Tatsuya Narita

Design Engineer

Satoru Osawa started his career as a researcher in a company manufacturing digital broadcasting products, working on microwaves including millimetre waves. Later, he entered IAMAS (Institute of Advanced Media Arts and Sciences) and also studied Interface Cultures as an exchange student at the University of Art and Design in Linz. He is interested in physical interaction, putting an emphasis on interaction design which accompanies motion. Hardware prototyping is one of his strongest suits. He joined Takram in 2016.

Satoru Osawa

Art Director, Designer, Project Director

While majoring in design at the Tokyo University of the Arts, Kotaro Yamaguchi also gained experience as a designer in a wide range of visual design including graphic design, signage design, video design, and UI design. In 2014 he completed the post doctorate program at Tokyo University of The Arts, Graduate School of Fine Arts, Faculty of Fine Arts. He joined Takram in 2014. His Notable projects include art direction for “mimicries,” a children’s science education program by NHK E-Television. Recipient of D&AD Yellow Pencil, Good Design Award, 2014 Japan Prize The Best Work in the Pre-school Category (The Minister of Internal Affairs and Communications Prize).

Kotaro Yamaguchi

Art Director, Graphic Designer, XR Designer

After working for several companies as a graphic designer, Tomoro has been involved in branding for a variety of projects, from After working for several companies as a graphic designer, he has been involved in branding for various projects, from professional baseball teams to city policies. Joined Taram in 2020. Major projects include logo design for J.LEAGUE 30th Anniversary, VI design for VISASQ Rebranding and VI design for the smart furniture platform Kachaka. and a SILVER PRIZE and SUPER DOMMUNE PRIZE at the In his private life, he is a member of the extreme improvisation collective ”Atochi”.

Tomoro Hanzawa

Design Engineer, Sound Designer, Project Director

Keisuke Oyama conducted research and development on sound design/musical interfaces while attending Keio University, Faculty of Environment and Information Studies. After graduation, he joined IMG SRC inc. where he worked on interactive installations/mobile applications as an engineer. Sharing Takram’s philosophy on working freely across the fields of design/engineering and software/hardware, he joined the company in 2015.

Keisuke Oyama

Branding, Visual identity, corporate identity

Brand

Business

R&D, design, prototyping of hardware products & experiences

Hardware

We conceptualised and produced the "with Motion & Control" global brand campaign for NSK, a world-class manufacturer of ball and roller bearings and linear motion products.

with Motion & Control

Starting with strategy, we developed a story that showcased the exciting aspects of the brand while staying in line with the company's business goals. We also created a framework to track the campaign's effectiveness, the hero film, the mechanical hardware used on-screen along with the control system, and all other visual elements.

The video delivers NSK's message of "Motion & Control" through a sophisticated display of hardware made out of intricate parts, which we designed to perform smooth and precise movements in sync with the sound of running footsteps.

with Motion & Control

Campaign Activation

Project Information

Team

with Motion & Control

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Project Information

Team

Campaign Activation