We conceptualised and produced the "with Motion & Control" global brand campaign for NSK, a world-class manufacturer of ball and roller bearings and linear motion products.
Starting with strategy, we developed a story that showcased the exciting aspects of the brand while staying in line with the company's business goals. We also created a framework to track the campaign's effectiveness, the hero film, the mechanical hardware used on-screen along with the control system, and all other visual elements.
The video delivers NSK's message of "Motion & Control" through a sophisticated display of hardware made out of intricate parts, which we designed to perform smooth and precise movements in sync with the sound of running footsteps.
Official campaign website
In addition to traditional OOH advertising, film and graphic content were used throughout social media and on digital displays inside train cars.
Creative Direction: Minoru Sakurai, Hisato Ogata
Strategy & Planning: Megumi Kanno, Ken Fujiyoshi
Technical Production: Tatsuya Narita, Satoru Osawa
Art Direction: Kotaro Yamaguchi
Visual Design: Tomoro Hanzawa
Cinematography & Production: Yutaka Kitamura
Photography: Yutaka Kitamura
Sound Design: Keisuke Oyama