with Motion & Control

Global campaign for mechanical component manufacturer

We conceptualised and produced the "with Motion & Control" global brand campaign for NSK, a world-class manufacturer of ball and roller bearings and linear motion products.

Starting with strategy, we developed a story that showcased the exciting aspects of the brand while staying in line with the company's business goals. We also created a framework to track the campaign's effectiveness, the hero film, the mechanical hardware used on-screen along with the control system, and all other visual elements.

The video delivers NSK's message of "Motion & Control" through a sophisticated display of hardware made out of intricate parts, which we designed to perform smooth and precise movements in sync with the sound of running footsteps.

Official campaign website
https://www.nsk.com/special/index.html

Campaign Activation

In addition to traditional OOH advertising, film and graphic content were used throughout social media and on digital displays inside train cars.

CREDIT

Creative Direction: Minoru Sakurai, Hisato Ogata
Strategy & Planning: Megumi Kanno, Ken Fujiyoshi
Technical Production: Tatsuya Narita, Satoru Osawa
Art Direction: Kotaro Yamaguchi
Visual Design: Tomoro Hanzawa
Cinematography & Production: Yutaka Kitamura
Photography: Yutaka Kitamura
Sound Design: Keisuke Oyama

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