Brand Identity & Experiences
Through in-depth research into an organization’s values, structure, customers, and business model, we uncover the core of a brand and translate it into distinctive identities, guidelines, and experiences. Beyond strengthening brand value, we often build long-term partnerships with clients, providing ongoing creative direction to help their brands evolve with clarity and purpose over time.
Deliverables
Corporate Philosophy & MVV / Communication Strategy / Logos & Visual Identity / Brand Guidelines / Brand Assets / Packaging / Retail Environments / Hospitality Spaces
Feature
Rebranding a Company That Brings Play to the World
Takram partnered with Creatures Inc.—the original owner of the Pokémon copyright and the company behind the planning and production of the Pokémon Trading Card Game—to develop a new corporate identity.
The identity is built around two defining qualities: the reliability and sincerity of a company that brings play to the world (“quiet”), and an openness to playfulness and creative spontaneity (“dynamic”). Together, these qualities shape a unified identity that reflects the spirit of Creatures.
Continued Support for Building the J.League Brand
Takram has been accompanying the J.League on its ongoing journey to build and strengthen its brand. Since its founding in 1993, the league has been a driving force in the development of Japanese football—achieving remarkable milestones while deepening its ties with fans both at home and abroad, as well as with local communities. Now, more than 30 years on, the J.League is embracing a new phase of evolution, updating its brand assets and visual communication guidelines to reflect its forward-looking vision.
Project
