Mercari
Introducing a new logo for Japan's tech startup unicorn
Takram provided branding support for Mercari, Inc. and worked with them in redesigning their logo as well as creating a website to share the redesign process and the thoughts behind it. The logo was redesigned to represent both the casualness and the fairness of the Mercari marketplace, in addition to maintaining the elements of excitement and joyfulness that the old logo possessed.
Logo
The new logo refines upon the unique 'm' from the original logo, while creating a simpler and friendlier look. The contrast created by the newly refined vertical and horizontal line weights optimises the logo for use across multiple media.
Project Information
Project Team
- CXO: Gai Inoue (Mercari, Inc.)
- CXO Advisory: Kinya Tagawa
- Lead Designer: Taro Yumiba
- CXO Design Team: Yoshiko Miyakami, Masashi Nagao, Shizuka Yamada (Mercari, Inc.)
- Launch Website - Art Director / Designer: Taro Yumiba
- Launch Website - Director / Designer: Gai Inoue (Mercari, Inc.)
- Launch Website - Technical Director / Designer: Yosuke Ushigome (ex-Takram)Ken Fujiyoshi
- Launch Website - Motion Graphics: Zijun Zhao
- Launch Website - Administrator: Kosuke Uo, Akiko Kurono (Mercari, Inc.)
- Launch Website - Photographer: Yuma Kumata (Mercari, Inc.)
- Launch Website - Copy Writer: Taiyo Nagashima (Mercari, Inc.)
- Launch Website - Illustrator: Wataru Hashimoto (Mercari, Inc.)
- Launch Website - Goods Designer: Hisao Akagawa (Mercari, Inc.)
- Launch Movie - Creative Director: Masashi Kawamura (Whatever Inc.)
- Launch Movie - Producer: Sachie Aihara (Whatever Inc.)
- Launch Movie - Illustrator: Wataru Hashimoto (Mercari, Inc.)
- Launch Movie - Composer: Yuuki Ono (WONDROUS)
- Launch Movie - Music Producer: Koutarou Maruhashi (MELODYPUNCH)
- Launch Movie - Director: Hirokazu Yokohara (Khaki)
- Launch Movie - Motion Graphics: Nozomu Akazawa (Khaki)
Ken Fujiyoshi
Design Strategist, Project Director
Taro Yumiba
Designer, Project Director
Kinya Tagawa
Design Engineer, Project Director
Zijun Zhao
Designer, Project Director