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NOT A HOTEL

Global expansion for state-of-the-art home ownership
NOT A HOTEL is a Japan-based company that partners with the worlds top architectural talent to offer a new type of vacation home. Located in scenic areas throughout Japan, homes are available for full or fractional purchase.
While the co-ownership service took off amongst domestic audiences in Japan, its next stage for growth was to attract a global audience. In close collaboration with NOT A HOTELs leadership, Takram led the charge in repositioning the brand for global expansion and developing a new website that reflects this ambition.
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Information

Project Team

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Motosuke Fukuda
Experience Designer
Project Director
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Kosuke Futsukaichi
Digital Product Designer
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Mari Iwahara
Brand Strategist
Project Director

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