Founded in 2006, Takram is a design innovation firm with studios in Tokyo and London. We are specialists in concept, product, and experience design, and we work with leading international businesses and institutions across industries including transportation, consumer products, technology, retail, finance and media.
Driven by a passion for new approaches to business, social and cultural challenges, we transcend disciplines. We bridge the gap between design and engineering, the physical and the conceptual, the virtual and the real, to transform abstract ideas into applicable concepts, tangible products and compelling consumer experiences.
Takram is an expert in new product development. Whether it be a hardware, software, or a service, we can contribute to the planning, designing, and prototyping of the product. From a mobile application to an automotive vehicle, Takram’s design engineers guide clients through today’s complex landscape of product development.
Takram directs the brand and communication of both large institutions such as airports and small specialist businesses like bookstores. Our approach is characterised by the deep understanding of the brand’s essential value, and the strategy that straddles both digital and physical areas.
Takram supports clients’ exploration into the future, from forecast research to experimental idea development. Recently we designed a moon rover for a space venture, conducted research looking at the future of society in 30-years-time and prototyped a series of experimental confectionaries to reflect the day. We make future visions tangible by combining logical thinking and imagination.
During our projects, our mode of thinking continuously switches between bipolar disciplines such as design and engineering, making and thinking, and concrete and abstract. This ‘Pendulum Thinking’ is Takram’s underlying attitude towards the creative process. This book introduces ‘Pendulum Thinking’ through examples from our experiences. Bilingual version is available at amazon.co.jp.
Storyweaving is a creative method wherein design concepts are continuously refined and reinforced throughout the course of product development. In this book, Takram’s director Kotaro Watanabe uses the documentation of the first Storywearving workshop to introduce this method. Available at amazon.co.jp (Japanese language version only).
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