About | Takram

Who we are

Founded in 2006, Takram is a design innovation firm with studios in Tokyo and London. We are specialists in concept, product, and experience design, and we work with leading international businesses and institutions across industries including transportation, consumer products, technology, retail, finance and media.

Driven by a passion for new approaches to business, social and cultural challenges, we transcend disciplines. We bridge the gap between design and engineering, the physical and the conceptual, the virtual and the real, to transform abstract ideas into applicable concepts, tangible products and compelling consumer experiences.

Design of Product / Software / Service

Takram is an expert in new product development. Whether it be a hardware, software, or a service, we can contribute to the planning, designing, and prototyping of the product. From a mobile application to an automotive vehicle, Takram’s design engineers guide clients through today’s complex landscape of product development.

Lens Product Design and Rebrand

TAMRON New SP Series

Big data visualizer for Japanese Gov.

RESAS Prototype

Branding / Communication

Takram directs the brand and communication of both large institutions such as airports and small specialist businesses like bookstores. Our approach is characterised by the deep understanding of the brand’s essential value, and the strategy that straddles both digital and physical areas.

VI design for an award-winning bookstore

Morioka Shoten

VI and sound design for an artwork

Lemon Hotel

R&D / Experimental Design

Takram supports clients’ exploration into the future, from forecast research to experimental idea development. Recently we designed a moon rover for a space venture, conducted research looking at the future of society in 30-years-time and prototyped a series of experimental confectionaries to reflect the day. We make future visions tangible by combining logical thinking and imagination.

HAKUTO FLIGHT MODEL

Moon Exploration Rover

Location based data visualisation framework for web

Planck

Thoughts

PENDULUM OF DESIGN INNOVATION

During our projects, our mode of thinking continuously switches between bipolar disciplines such as design and engineering, making and thinking, and concrete and abstract. This ‘Pendulum Thinking’ is Takram’s underlying attitude towards the creative process. This book introduces ‘Pendulum Thinking’ through examples from our experiences. Bilingual version is available at amazon.co.jp.

STORYWEAVING AND DESIGN ENGINEERING

Storyweaving is a creative method wherein design concepts are continuously refined and reinforced throughout the course of product development. In this book, Takram’s director Kotaro Watanabe uses the documentation of the first Storywearving workshop to introduce this method. Available at amazon.co.jp (Japanese language version only).

Awards and Accolades

About

Whether they’re making smartphone apps or art installations, the

rising stars at inter-disciplinary practice Takram Design Engineering

always have one foot in the future.

— ICON;

an innovatice magazine on fashion, style,

beauty & entertainment

Takram is a design engineering firm of the new age that features a multilateral

development approach employing design and engineering perspectives

— dezeen;

the world's most influential architecture,

interior and design magazine

Clients

About