Together with Nakagawa Masashichi Shoten, Takram rebranded “motta,” a handkerchief brand owned by Nakagawa Masashichi Shoten, as a pilot case for PARADE.

motta Rebrand

Pendulum Thinking is one of our most important ideas and metaphors. Our London studio director Yosuke Ushigome writes about how reimagining design roles can transform the product development process.

Moving between making and thinking

In June 2020, The Cabinet Office of Japan released V-RESAS, a website for analysing and visualising the economic impact of Covid-19 within Japan. The website shows data such as people's movement, food and goods consumption, and trips and stays. Takram directed the concept making, UX/UI design, and visualisation of the website.

V-RESAS

Takram is a place where new values get discovered and take shape. We work with changemakers from across businesses, organisations and society to explore future possibilities.

Takram is a place for creative discovery

As a leading infrastructure company, Hitachi wanted to address climate change by repositioning itself as a sustainable global brand. For this mission, we were tasked with envisioning new environmental concepts for the 2020s and exploring how these ideas might inspire the company's creative practices in the future. Working closely with our studios in Tokyo, London, and New York, we examined global trends and surveyed new approaches through interviews with leading creators from various disciplines to deliver the 2020 Hitachi Environmental Vision Report.

Hitachi New Ecologies Research

Making of Home Shrine — a project where Swarovski and Takram together explored alternative relationships between digital assistants and us. The piece was exhibited at Design Miami/ Basel in 2018 as part of Swarovski’s Designers of the Future Awards.

Designing more relatable AI voice assistants

Takram provided branding support for Mercari, Inc. and worked with them in redesigning their logo as well as creating a website to share the redesign process and the thoughts behind it. The logo was redesigned to represent both the casualness and the fairness of the Mercari marketplace, in addition to maintaining the elements of excitement and joyfulness that the old logo possessed.

Mercari Rebrand

TUMIX is a next-generation freight management tool for transport companies. Takram was responsible for the concept development, service design, prototype development, user interface design, and branding of the product.

TUMIX

To some, pets are part of their family, and their wellbeing is one of their deepest concerns. With our continued partnership with KINS, we assisted their branding of KINS WITH, a D2C probiotic supplement service for dogs and cats. Starting with research and brand concept building, we delivered a holistic design solution ranging from logo and package design all the way to the brand website and online-purchase experiences.

KINS WITH

Takram supported the creation of the concept movie of "e-Palette Concept" that Toyota announced at CES in January 2018. In this concept movie, e-Palette, a future mobility service platform, was explained using several  future scenarios.

TOYOTA e-Palette Concept

We conceptualised and produced the "with Motion & Control" global brand campaign for NSK, a world-class manufacturer of ball and roller bearings and linear motion products.

with Motion & Control

Commissioned by global air conditioning manufacturer Daikin Industries, Every Air is an exhibition that casts a new light on and challenges our preconceptions about the air surrounding us. We originally developed it as a site-specific experience for Milan Design Week 2020 but produced a film version of the installation when the event was cancelled due to the Covid-19 pandemic.

Every Air

We choose to work across industry and discipline boundaries.

Combining design, engineering and business expertise on a project-by-project basis creates diverse and rich outputs.

What we design

We helped design a new verbal and visual identity for J-WAVE 81.3FM, a commercial radio station based in Tokyo, Japan. Working closely with the leadership at J-WAVE, we redefined its mission and core values by incorporating important themes such as "listeners in Tokyo", "music" and "beyond delivering information".

J-WAVE Branding

Our London studio member Jonathan writes about the process of designing and developing an internal Slack app. He argues that thinking about multilingual communication is also about caring about the people you work with.

Nurturing a Multilingual Culture

Takram was in charge of product design of 35-150mm F/2-2.8 Di III VXD | Model A058 and 28-75mm F/2.8 Di III VXD G2 | Model A063, Tamron’s next-generation mirror-less camera lens series.

TAMRON A058 / A063

How can less data help us make better decisions when it comes to health — we discuss OTO, a concept study that was aimed to understand and create an alternative solution for how we interact with health-related data, especially in the field of data-flooded cycling sports.

Better Decisions with Lean Data

We helped ORBIS, a Japanese DTC skincare and beauty brand founded in 1987, launch their 'SKINCARE LOUNGE BY ORBIS' flagship in Omotesando, Tokyo. Takram's Hisato Ogata led the creative direction of this project, which included the design of visual identity, experiential content, printed material, merchandise, moving images, wayfinding signage, digital platforms, and in-store music.

SKINCARE LOUNGE BY ORBIS

Everyone, at least once in their life, has experienced 'play' of some sort. The guests for this episode of Takram Cast embrace 'play' and weave it into their activity extending beyond the children's playground. We ask the guests how they define being playful and embed them into their designs.

On Being Playful

We are Takram, a global design innovation studio.

Takram

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Driven by curiosity and the joy of making things, we are passionate about discovering new values and giving them a shape.

We work with change-makers from across businesses, organisations and society to explore new values. We look forward to hearing from you.

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