Takram have been supporting the J.League’s overall branding through various initiatives, including the development of the league’s brand guidelines, since 2019. The J.League, which kicked off at Japan’s National Stadium on May 15, 1993, celebrated its 30th anniversary in 2023. To commemorate this milestone year, we’ve created the J30 anniversary symbol and main visual.
The design is simple yet symbolic, ensuring that the J30 watchword is effectively conveyed across all sizes and types of media.
Note: The visual is a concept image from the development stage.
Note: The visual is a concept image from the development stage.
The simple design sways with the whistle, expressing vivid energy.
The two-dimensional J.League King (top left) has watched over the J.League for 30 years, while his new three-dimensional persona looks toward the league’s future. We’ve also designed the mascot’s movements to enable its use as a versatile, future-proof animated asset in any context.
Rather than just refining the existing design, we’ve reinvented it in such a way that it’s testimony to 30 years of battle on the pitch that everyone can appreciate.
Note: The visual is a concept image from the development stage.
The simple logo and sophisticated three-dimensional mascot complement each other to create a striking impression.
Note: The visual is a concept image from the development stage.
Note: The visual is a concept image from the development stage.
Project Team
- Project Direction:
- Art Direction & Graphic Design:
- CGI Design & Direction:
