“letter opener” is a stainless paper knife shaped with a design shaved out of a hexagonal pencil. Its simple form allows the product to be stored on a pen stand or inside a pen case with other pieces of stationery. “letter opener” is made with a familiar size, and makes opening envelopes and wrappings easy. Although the mass-produced version has a matte finish, its original version has a luxurious mirror finish.
APPROACH: Stationery prototype
In 2010, Takram’s Kinya Tagawa and then-intern Jun Murakoshi collaborated on an internal project making prototype designs for a stationery item. For this project, about ten different stationery prototypes were created and exhibited. “letter opener” is one of the products of this project that was later commercialized.
RESULT: Sold at the MoMA Store
This item caught the eye of the marketer at the MoMA Store while it was on exhibit, and its matte finish version was included to be sold at MoMA Stores starting in 2015.
Product design: Jun Murakoshi (ex-Takram), Kinya Tagawa (Takram)