From design research to branding: a holistic design for a self-monitoring tool for PMS patients
Takram assisted concept making, branding and creative direction of Monicia, a device proposed by Konica Minolta that helps women in improving their lifestyle before menstruation.
Premenstrual syndrome (PMS) is a symptom that happens a few days before women's period and disruption that it causes to their daily lives. It is said that one in five women experience PMS. One of the ways one can deal with PMS is by keeping track of symptoms and understanding the menstruation cycle, allowing them to know when to reduce their work or have their partner support them with housework. Monicia is a self-monitoring tool that combines a smartphone application and device, offering users to record their body condition in the long term and with ease.
On designing a user experience for Monicia, our focus was to make it easy for the users to record their symptoms even when the condition was at its worst. The egg-shaped device can be clipped on to the pants, automatically recording the body temperature while sleeping, an essential piece of information in recording the menstruation cycle. The smartphone application allows for an intuitive reporting of the user's emotional and physical states.
Due to the various touchpoint that the tool offers, it was fundamental to give holistic branding to Monicia. The brand is designed to provide familiarity to its users while providing a feeling of self-confidence through the act of recording - an effort to truly understand about their body.
The logo illustrates eyelashes of a woman, portraying a peaceful sleep-one of the things that the developer team hopes to deliver to Monicia's users. We chose blue-green as the brand color, in communicating the cleanness and trustfulness that the device offers while also having a tenderness within.
Maki Ota (ex-Takram)
Lukas Franciszkiewicz (ex-Takram London)
Yuki Shinohara (ex-Takram), Kyoko Takahashi (ex-Takram)
Maki Ota (ex-Takram)
Gen Kogusuri (meet&meet)
Tsukaya Suzuki (Pith Films)