FABRIC TOKYO STAMP

Brand identity for a DTC line of customisable jeans

Takram lead the creative direction of STAMP, a new denim brand by FABRIC TOKYO inc. Together with Ken Okamoto Design Office Inc., meet & meet and FRACTA, we developed their brand concept, logo, copy and website.

The mundane clothes that flood our world no longer fits us -
For all the creative workers of the future;
A brand that STAMPs your now;
We bring you an innovation for your everyday.

STAMP TOKYO Official website

FABRIC TOKYO Inc.

\ Jeans

STAMP's products are forever incomplete - with the feedback from the customers, it evolves continuously. It uses an extra stretchy material that fits the wearer's moves, while the special dye sustains the dark navy colour far longer than existing products.

Furthermore, it features a special pocket that uses a smartphone cleaner cloth, making it perfect for storing away your digital partner.

FABRIC TOKYO Inc.

Scan to Order

Using the 3D scanner equipped at the STAMP shops, users will have their whole body measured before purchasing. The measurement data can then be used to order your bespoke jeans from smartphones, allowing the user to request the jeans when they feel like it.

Brand Logo designed by Ken Okamoto Design Office Inc.

Project Information

Client:
FABRIC TOKYO Inc.
Expertise:
Year:
2020

Team

Creative Direction:
Yasuhiro Sasaki
Concept Building:
Zijun Zhao,

Ritsuka Komada (ex-Takram)

Art Direction / Graphic Design, EC Technical Direction:

FRACTA

Copywriting:

Gen Kogusuri (meet & meet)

Logo design:

Ken Okamoto, Yamato Iizuka (Ken Okamoto Design Office)

Motion Graphics:
Zijun Zhao