FABRIC TOKYO Inc.
Brand identity for a DTC line of customisable jeans
Takram lead the creative direction of STAMP, a new denim brand by FABRIC TOKYO inc. Together with Ken Okamoto Design Office Inc., meet & meet and FRACTA, we developed their brand concept, logo, copy and website.
The mundane clothes that flood our world no longer fits us -
For all the creative workers of the future;
A brand that STAMPs your now;
We bring you an innovation for your everyday.
Jeans
Scan to Order
Using the 3D scanner equipped at the STAMP shops, users will have their whole body measured before purchasing. The measurement data can then be used to order your bespoke jeans from smartphones, allowing the user to request the jeans when they feel like it.
Project Information
- Client: FABRIC TOKYO Inc.
- Expertise: Brand Identity and Experiences
- Year: 2020
Project Team
- Project Direction: Yasuhiro Sasaki
- Creative Direction: Yasuhiro Sasaki
- Concept Building: Zijun ZhaoRitsuka Komada (ex-Takram)
- Art Direction / Graphic Design, EC Technical Direction: FRACTA
- Copywriting: Gen Kogusuri (meet & meet)
- Logo design: Ken Okamoto, Yamato Iizuka (Ken Okamoto Design Office)
- Motion Graphics: Zijun Zhao
Yasuhiro Sasaki
Strategist, Project Director
Zijun Zhao
Designer, Project Director
