FABRIC TOKYO Inc.

FABRIC TOKYO STAMP

Brand identity for a DTC line of customisable jeans, 2019

Takram lead the creative direction of STAMP, a new denim brand by FABRIC TOKYO inc. Together with Ken Okamoto Design Office Inc., meet & meet and FRACTA, we developed their brand concept, logo, copy and website.

The mundane clothes that flood our world no longer fits us -
For all the creative workers of the future;
A brand that STAMPs your now;
We bring you an innovation for your everyday.

https://stamp-tokyo.com

FABRIC TOKYO Inc.

\ Jeans

STAMP's products are forever incomplete - with the feedback from the customers, it evolves continuously. It uses an extra stretchy material that fits the wearer's moves, while the special dye sustains the dark navy colour far longer than existing products.
Furthermore, it features a special pocket that uses a smartphone cleaner cloth, making it perfect for storing away your digital partner.

FABRIC TOKYO Inc.

Scan to Order

Using the 3D scanner equipped at the STAMP shops, users will have their whole body measured before purchasing. The measurement data can then be used to order your bespoke jeans from smartphones, allowing the user to request the jeans when they feel like it.

Brand Logo

Ken Okamoto Design Office Inc.

CREDIT

Client: FABRIC TOKYO Co.,Ltd.
Creative Direction: Yasuhiro Sasaki(Takram)
Concept Building: Zijun Zhao(Takram), Ritsuka Komada(ex-Takram)
Art Direction / Graphic Design, EC Technical Direction : FRACTA
Copywriting : Gen Kogusuri (meet & meet)
Logo design: Ken Okamoto, Yamato Iizuka (Ken Okamoto Design Office Inc.)
Motion Graphics: Zijun Zhao(Takram)

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