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Kotaro Watanabe

  • Context Designer
  • Project Director
Tokyo
Kotaro WATANABE splits his time between Tokyo and London, aiming to use design to weave stories rather than simply creating products. He has lived and worked in cities including Tokyo, Hong Kong and Brussels among other places.
His projects span a wide range of fields, from branding, service design to art work commissions. Kotaro's projects include corporate branding of NIKKEI, the world's largest financial newspaper, "FLORIOGRAPHY", an international campaign of flower corsage and letter-writing for ISSEY MIYAKE, "Message Soap, in time", a bar of soap with a hidden written message inside, and "Morioka Shoten", a bookstore in Tokyo known for "a Single Room with a Single Book", among others. Kotaro holds worldwide lectures and workshops, whilst running projects internationally. He serves as juror of German iF Design Awards and guest professor at Keio University SFC.
Expertise

Related Projects

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Nature Dialogue Rebranding

Rebranding the Horse Coaching Program
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Kitasato Rebranding

Transparent Branding Through Stakeholder Involvement
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Every Air

Daikin installation for Milan Design Week
View all projects

Other Members

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Ken Fujiyoshi
Design Strategist, Project Director
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Tomoro Hanzawa
Graphic Designer, XR Designer, Project Director
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Karin Hongo
Graphic Designer
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Yasuhiro Sasaki
Futures Researcher, Project Director
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Sho Tanaka
Designer, Industrial Designer, Vision Designer, Project Director
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Yuki Takai
Project Designer, Draft Designer, Project Director
View all members