Kakei-bu, the original expense tracker app

With "simple and convenient" as its main concept, we designed the bank's original expense tracking app "Kakei-bu" provides an intuitive interface for recording daily spending, while also offering small tips on spending or smart ways to save money.

We redesigned the whole flow and interaction of the official app of the bank, creating a more visually understandable interface and allowing colour customization to provide familiarity.

We renewed the UI design for ATMs with more legible typography, consistent colour themes and organised layouts.

We created the bank's official character, Tamaru. Tamaru is a piggybank fairy that looks after your records while striving to become a good advisor for you as well. The character is used in Kakei-bu, the original expense tracker app, as the user's partner, providing them with tips and information.

たまる家計簿アプリ「カケイブのうた」(イオン銀行)

Design Engineer, Project Director

Kinya is an award-winning design engineer experienced in a wide range of products including hardware, software and interactive art. He holds a BEng from the University of Tokyo, an MA from the Royal College of Art in the UK.  His work was selected as a permanent collection at the Museum of Modern Art in New York. He was assigned as a visiting professor the Royal College of Art, from 2015 to 2018. With his contribution to the RCA, he was awarded as an Honorary Fellow, RCA in 2018.  Kinya is also appointed as a member of several design related committees of Japanese Government.

Kinya Tagawa

Shota Matsuda engages in graphic design, interface design, software engineering, and hardware prototyping. He is a graduate of Keio University, Faculty of Environment and Information Studies. After becoming a researcher at the Ochanomizu University, and assistant researcher at the JST ERATO IGARASHI Design Interface Project, he joined Takram in 2013. He is particularly interested in technology related to text and is recognized as Super Creator in Digital Typography by the Exploratory IT Human Resources Project (MITOH Program). His notable recognitions include the Good Design Award in 2011.

Shota Matsuda

Art Director, Designer, Project Director

While majoring in design at the Tokyo University of the Arts, Kotaro Yamaguchi also gained experience as a designer in a wide range of visual design including graphic design, signage design, video design, and UI design. In 2014 he completed the post doctorate program at Tokyo University of The Arts, Graduate School of Fine Arts, Faculty of Fine Arts. He joined Takram in 2014. His Notable projects include art direction for “mimicries,” a children’s science education program by NHK E-Television. Recipient of D&AD Yellow Pencil, Good Design Award, 2014 Japan Prize The Best Work in the Pre-school Category (The Minister of Internal Affairs and Communications Prize).

Kotaro Yamaguchi

Designer

After studying interaction design, Shouhei Hasegawa worked on web applications and digital projects at HAKUHODO i-studio Inc. He graduated from Chiba University, Faculty of Engineering, and Tama Art University, Department of Information Design in 2011, and joined Takram in 2015 as a specialist in UI/UX design.

Shohei Hasegawa

Designer, Project Director

After studying Vehicle Engineering in China, Zijun came to Japan to study design at Tokyo Metropolitan University, earning a Master's degree in Art & Engineering. Following graduation, he joined a major internet company in Japan, gaining experience in UI/UX design, motion graphics, video design, and web development. In 2017, he participated in a national project "Kansai Research City" as the associate professor. These experiences led to a holistic understanding of the symbiotic relationship between design & technology, which he continues to investigate at Takram. He joined Takram in 2018 and launched the Shanghai branch in 2021. His awards include the Good Design Award,  CSS Design Award, and Core 77 Award.

Zijun Zhao

Terushige Enatsu aimed to become an illustrator during his college years. Later, he became interested in web design and graphic design, and followed a path in the design field. He joined Takram following a career at a web design company. At Takram, he is primarily engaged in UI/UX projects, and his notable projects include UI design for local guide apps by NTT Docomo. Graduate of Sophia University, Faculty of Economics Department of Management.

Terushige Enatsu

Design Engineer

Satoru Osawa started his career as a researcher in a company manufacturing digital broadcasting products, working on microwaves including millimetre waves. Later, he entered IAMAS (Institute of Advanced Media Arts and Sciences) and also studied Interface Cultures as an exchange student at the University of Art and Design in Linz. He is interested in physical interaction, putting an emphasis on interaction design which accompanies motion. Hardware prototyping is one of his strongest suits. He joined Takram in 2016.

Satoru Osawa

Kyoko finished her bachelor's and master’s degree at Keio University SFC. She mainly works as a design researcher in projects. Recipient of KOKUYO DESIGN AWARD 2015 Grad Prix with her team.  She joined Takram in 2017.

Kyoko Takahashi

Branding, Visual identity, corporate identity

Brand

R&D, design, prototyping of screen-based and/or digital experiences such as app, web, digital services

Digital

Since 2017, Takram has been supporting Aeon Bank in redesigning their digital products, helping them to fulfil their vision of becoming a "friendly and convenient bank". Along with renewing their products, we created a set of design guidelines to keep the design language consistent throughout the bank's different applications.

UX/UI Design Renewal for Aeon Bank

Kakei-bu, the original expense tracker app

The official app for Aeon Bank

UI for ATMs

Creation of original character Tamaru

Project Information

Team

UX/UI Design Renewal for Aeon Bank

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.css-16wsddp.en.en-ja{font-size:108%;vertical-align:-0.005em;}.css-16wsddp.en.en-zh{font-size:108%;vertical-align:0.005em;}.css-16wsddp.zh{-webkit-font-smoothing:subpixel-antialiased;}The official app for Aeon Bank

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.css-16wsddp.en.en-ja{font-size:108%;vertical-align:-0.005em;}.css-16wsddp.en.en-zh{font-size:108%;vertical-align:0.005em;}.css-16wsddp.zh{-webkit-font-smoothing:subpixel-antialiased;}Creation of original character Tamaru

Project Information

Team

Kakei-bu, the original expense tracker app

The official app for Aeon Bank

UI for ATMs

Creation of original character Tamaru