Takram partnered with Creatures Inc.—the original copyright holder of Pokémon and the company behind the planning and production of the Pokémon Trading Card Game—to create a new corporate identity.
The identity expresses a delicate balance between two contrasting qualities: the reliability and sincerity of a company that delivers play to the world (“quiet”), and a joyful embrace of playfulness and creative chaos (“dynamic”). These dual aspects are brought together into a unified expression that reflects the spirit of Creatures.
The identity expresses a delicate balance between two contrasting qualities: the reliability and sincerity of a company that delivers play to the world (“quiet”), and a joyful embrace of playfulness and creative chaos (“dynamic”). These dual aspects are brought together into a unified expression that reflects the spirit of Creatures.
The morphing logo serves as a symbolic expression of the new identity—designed to embody both the stillness and dynamism of Creatures in a uniquely cohesive way.
Three layout variations of the logo mark were created to ensure optimal visibility across a wide range of contexts.
The logotype retains the spirit of the previous design, while fine-tuned details give it a more modern and comfortably relaxed feel.
To support Creatures in continuing to be "a company where creators thrive," we defined the core elements and organizational values essential to that vision.
A flexible set of guidelines was developed, grounded in the company's strong in-house design capabilities.
A workshop was held where Creatures' creators explored forms unique to the brand using modeling clay.
Careful refinements were made to ensure smooth transitions between the typeface and the character forms.
Project Team
- Project Direction:
- Strategy & Planning:
- Graphic Design:
- Motion Design:
- Brand Website Design:
