Takram partnered with Creatures Inc.—the original owner of the Pokémon copyright and the company behind the planning and production of the Pokémon Trading Card Game—to develop a new corporate identity.
The identity is built around two defining qualities: the reliability and sincerity of a company that brings play to the world (“quiet”), and an openness to playfulness and creative spontaneity (“dynamic”). Together, these qualities shape a unified identity that reflects the spirit of Creatures.
The morphing logo embodies both the stillness and dynamism of Creatures, bringing the two together in a single expression.
Three layout variations of the logo mark were created to ensure optimal visibility across a wide range of contexts.
The logotype retains the spirit of the previous design while refined details give it a more contemporary and relaxed expression.
To support Creatures in continuing to be “a company where creators can do their best work,” we defined the principles and values that underpin the organization.
A flexible set of guidelines was developed, building on the company’s in-house design practice.
In workshops, Creatures’ creators explored forms unique to the brand through modeling clay.
The transition between the logotype and the character was carefully refined to create a seamless transformation.
Project Team
- Project Direction:
- Strategy & Planning:
- Graphic Design:
- Motion Design:
- Brand Website Design:
