en
Main Visual

Serendie Design System

Building an Open Organisational Culture, Starting from the Design System
Takram partnered with Mitsubishi Electric Corporation (Mitsubishi Electric) to design and develop the Serendie Design System ── a cornerstone of the companys digital transformation strategy.
This initiative aimed not only to launch a design system, but also to take the first step toward fostering a more open organisational culture.
Spanning fields from outer space to home appliances, Mitsubishi Electric has announced its transformation into a Circular Digital Engineering Company. To accelerate this shift, the company released Serendie, a new digital transformation platform.
Takram led the process end-to-end, from design to implementation, crafting the design system that underpins this transformation.
Image
Alongside a versatile set of UI components built in Figma, we also developed code components with JavaScript implementations.
Image
Based on Serendie UI, each business units visual identity is appliedaiming to unify design while optimising for the unique needs of diverse business domains.
The themes are systematically built using design tokens and can be customised as needed.
Equipped with five standard colour themes to accommodate a wide range of business domains.
Image
Image
The design tokens are structured in two layersReference Tokens and System Tokensdesigned with theming and multi-device compatibility in mind.
Image
To achieve a Single Source of Truth, we developed a system leveraging tools such as the Figma API, Variables, and Code Connect.
Image
To deliver a consistent look and feel, we provided an illustration system and over 300 icons as part of the Serendie asset library.
Image

Working closely with Mitsubishi Electric, we explored operational models for sustaining and evolving the design systemcovering team structure, workflows, and governance forums.

Photography by Ayumi Yamamoto

Image
Image
Photography by Ayumi Yamamoto
Image
Photography by Ayumi Yamamoto

Information

Project Team

Main Visual
Takaya Deguchi
Design Engineer
Service Designer
Project Director
Main Visual
Kosuke Futsukaichi
Digital Product Designer
Main Visual
Suika Yamada
UI/UX Designer

Collaborators

  • Software Engineering:
    Takeshi Nagayama (float)
    Kenshiro Fujii (CLAN)
  • Design System Advisory:
    Ryo Fukushima (SmartBank)
  • Motion Graphics:
    Yoshihiko Shimoda

Related Projects

View all projects
Thumbnail
DYNAMIC EQUILIBRIUM OF LIFE
Design and development of the exhibition for Expo 2025 Signature Pavilion
Thumbnail
Mercari Sans
A corporate typeface design direction for Japanese startup giant
Thumbnail
Brand Renewal for freee
Rebranding an SaaS Company Empowering Small Businesses