DAWN Moyashi Branding

Takram developed the branding for DAWN, a bean sprout brand produced by Toyokuni, a company based in Sosa, Chiba Prefecture. Bean sprouts are grown in darkness and rarely receive much attention, either as a vegetable or as an industry. Wanting to shine a light on these overlooked sprouts, we named the brand “DAWN” and designed its logo and packaging. The concept of “a new dawn for bean sprouts” also extends to the website, poetry, and film.