Kubota Manjyu Gift Package

Gift package & shopping bag design for Kubota Manjyu

Kubota is a Japanese sake brand brewed by Asahi Shuzo since 1985 which was named after their original shop, Kubota-ya, founded in 1830. Amongst the various sakes in the Kubota family, Kubota Manjyu is considered to be the best a junmai-daiginjo manufactured from 100% Niigata-sourced ingredients.

Takram created a new gift package design for Kubota Manjyu, inheriting their brand concept and identity. The new design maintains the everpresent brand symbols of the brown bottle and white washi paper while taking it one step further, allowing consumers to feel its materiality and uniqueness even more.

Detailed product information and Asahi-Shuzos brewing history were also consolidated and translated into English for the packaging, welcoming a new audience into the world of this storied sake.


Creative Direction:
Shota Matsuda
Art Direction & Design:
Kotaro Yamaguchi
Design & Research:
Kyoko Takahashi (ex-Takram)

Sho Nakagawa (ex-Takram)


Onden Imaizumi BLDG
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA


109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China