Projects

Kubota Manjyu Gift Package

Gift package & shopping bag design for Kubota Manjyu

Kubota is a Japanese sake brand brewed by Asahi Shuzo since 1985 which was named after their original shop, Kubota-ya, founded in 1830. Amongst the various sakes in the Kubota family, Kubota Manjyu is considered to be the best a junmai-daiginjo manufactured from 100% Niigata-sourced ingredients.

Takram created a new gift package design for Kubota Manjyu, inheriting their brand concept and identity. The new design maintains the everpresent brand symbols of the brown bottle and white washi paper while taking it one step further, allowing consumers to feel its materiality and uniqueness even more.

Detailed product information and Asahi-Shuzos brewing history were also consolidated and translated into English for the packaging, welcoming a new audience into the world of this storied sake.

Main Visual
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Project Information

  • Client: Asahi-Shuzo Sake Brewing Co., Ltd.
  • Expertise: Brand
  • Year: 2018

Project Team

  • Creative Direction: Shota Matsuda
  • Art Direction & Design: Kotaro Yamaguchi
  • Design & Research: Kyoko Takahashi (ex-Takram)
  • Research: Sho Nakagawa (ex-Takram)
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Kotaro Yamaguchi
Designer, Project Director
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Shota Matsuda
Design Engineer, Project Director

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