en
SAKAHACHI KYOTO

Visual identity for craft beer bottle shop and bar in Kyoto

We helped Sakahachi Inc. develop the brand identity for DIG THE LINE BOTTLE & BAR, a bottle shop and craft beer bar housed inside the historic ShinPuhKan building in Kyoto, Japan.

The slogan Connecting Craft sums up the concept of a line formed by the connecting of two points, which becomes a network when more points are joined together. In this context, the points represent places, communities, and craftsmanship.

Main Visual

Story

Formerly a sake brewer, the remnants of Sakahachi's old brewery tells of the brand's distant past. When Sakahachi was still producing sake, most of their distribution was made on water. From the river that once carried their sake, the idea for a new brand (DIG THE LINE) was born.
Image
Image
The logo, a straight line connecting two things (e.g. regions, ideas, cultures, products), was designed to reflect the slogan and river narrative. The line motif is used in the brand's digital space and throughout the physical store as navigation signage, floor graphics, and other spatial design elements.
Image
Image

DIG THE LINE BOTTLE & BAR

Store interior design by Puddle Inc.
Image
Image
Image
Image
Image

Beer label

The ShinPuhKan location offers a carefully selected range of sakes. It is equipped with eight taps and a crowler a packaging machine that allows customers to have their tap beers of choice to-go in sterile aluminium cans.
Image
Image
Image

Website

Image
Image

Project Information

Project Team

  • Project Direction: Kotaro Watanabe
  • Creative Direction: Kotaro Watanabe
  • Graphic Design: Maki Ota (ex-Takram)
  • Design Research: Hisato OgataJonathan Nesci (ex-Takram)
  • Web Design & Development: Sohei Kitada, Natsumi Ohe (THE GUILD)
  • Architectural Design: Puddle Inc.
  • Photography: Takumi Ota
Thumbnail
Kotaro Watanabe
Context Designer, Project Director
Thumbnail
Hisato Ogata
Design Engineer, Project Director

Related Projects

View all projects
Thumbnail

SKINCARE LOUNGE BY ORBIS

Experience design for a Japanese personal care brand flagship
Thumbnail

GOLDWIN WEBSTORE REVAMP

Designing an Online Store That Celebrates the Diverse World of Sports
Thumbnail

Morioka Shoten

VI design for an award-winning bookstore of a Single Room with a Single Book