Kubota is a Japanese sake brand brewed by Asahi Shuzo since 1985 which was named after their original shop, Kubota-ya, founded in 1830. Amongst the various sakes in the Kubota family, Kubota Manjyu is considered to be the best — a ‘junmai-daiginjo’ manufactured from 100% Niigata-sourced ingredients.
Takram created a new gift package design for Kubota Manjyu, inheriting their brand concept and identity. The new design maintains the everpresent brand symbols of the brown bottle and white washi paper while taking it one step further, allowing consumers to feel its materiality and uniqueness even more.
Detailed product information and Asahi-Shuzo’s brewing history were also consolidated and translated into English for the packaging, welcoming a new audience into the world of this storied sake.
Client: Asahi-Shuzo Sake Brewing Co., Ltd.
Creative Direction: Shota Matsuda (Takram)
Art Direction & Design: Kotaro Yamaguchi (Takram)
Design & Research: Kyoko Takahashi (Takram)
Research: Sho Nakagawa (Takram)