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Smiles Co., Ltd.

VI and sound design for an artwork at Setouchi Triennale

Lemon Hotel is an artwork/accommodation produced by Smiles Co., Ltd., with graphic and sound design by Takram.

A traditional Japanese house was renovated into an art installation that can only be appreciated as a pair. A visitor would have to wait for someone else to arrive if s/he came on his / her own. After the closing of the installation each night, the venue turns into a hotel, whose general manager himself cooks a dinner course full of local lemons.

This artwork is not like a painting or sculpture, but intangible and intimate like a reminiscence of your adolescent days, says Smiles. The logo represents this concept through softly shaped multilingual scripts with a copy of pure & sour.

Lemon Hotel was exhibited at Setouchi Triennale 2016. Visiting the art installation does not require reservations.

Lemon Hotel Official Website

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Project Information

  • Client: Smiles Co., Ltd.
  • Expertise: Brand
  • Year: 2016

Project Team

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Kotaro Watanabe
Context Designer, Project Director
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Keisuke Oyama
Sound Designer, Design Engineer, Project Director
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Kotaro Yamaguchi
Designer, Project Director

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