VI and sound design for an artwork at Setouchi Triennale
“Lemon Hotel” is an artwork/accommodation produced by Smiles Co., Ltd., with graphic and sound design by Takram.
A traditional Japanese house was renovated into an art installation that can only be appreciated as a pair. A visitor would have to wait for someone else to arrive if s/he came on his / her own. After the closing of the installation each night, the venue turns into a hotel, whose general manager himself cooks a dinner course full of local lemons.
“This artwork is not like a painting or sculpture, but intangible and intimate like a reminiscence of your adolescent days,” says Smiles. The logo represents this concept through softly shaped multilingual scripts with a copy of “pure & sour”.
Lemon Hotel was exhibited at Setouchi Triennale 2016. Visiting the art installation does not require reservations.
Project Information
- Client: Smiles Co., Ltd.
- Expertise: Brand Identity and Experiences
- Year: 2016
Project Team
- Project Direction: Kotaro Watanabe
- Creative Direction: Kotaro Watanabe
- Graphic Design: Kotaro YamaguchiTomomi Maezawa (ex-Takram)Maki Ota (ex-Takram)
- Web Design & Photography: Kotaro YamaguchiTerushige Enatsu
- Sound Design: Keisuke Oyama
