Lemon Hotel

VI and sound design for an artwork at Setouchi Triennale

“Lemon Hotel” is an artwork/accommodation produced by Smiles Co., Ltd., with graphic and sound design by Takram.

A traditional Japanese house was renovated into an art installation that can only be appreciated as a pair. A visitor would have to wait for someone else to arrive if s/he came on his / her own. After the closing of the installation each night, the venue turns into a hotel, whose general manager himself cooks a dinner course full of local lemons.

“This artwork is not like a painting or sculpture, but intangible and intimate like a reminiscence of your adolescent days,” says Smiles. The logo represents this concept through softly shaped multilingual scripts with a copy of “pure & sour”.

Lemon Hotel was exhibited at Setouchi Triennale 2016. Visiting the art installation does not require reservations.

Lemon Hotel Official Website

Project Information

Smiles Co., Ltd.


Creative Direction:
Kotaro Watanabe
Graphic Design:
Kotaro Yamaguchi,

Tomomi Maezawa (ex-Takram)


Maki Ota (ex-Takram)

Web Design & Photography:
Kotaro Yamaguchi, Terushige Enatsu
Sound Design:
Keisuke Oyama