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with Motion & Control

Global campaign for mechanical component manufacturer

We conceptualised and produced the "with Motion & Control" global brand campaign for NSK, a world-class manufacturer of ball and roller bearings and linear motion products.

Starting with strategy, we developed a story that showcased the exciting aspects of the brand while staying in line with the company's business goals. We also created a framework to track the campaign's effectiveness, the hero film, the mechanical hardware used on-screen along with the control system, and all other visual elements.

The video delivers NSK's message of "Motion & Control" through a sophisticated display of hardware made out of intricate parts, which we designed to perform smooth and precise movements in sync with the sound of running footsteps.

Official campaign website

Campaign Activation

In addition to traditional OOH advertising, film and graphic content were used throughout social media and on digital displays inside train cars.

Project Information

Client:
NSK Ltd.
Expertise:
Year:
2021

Team

Creative Direction:
Minoru Sakurai, Hisato Ogata
Strategy & Planning:
Megumi Kanno, Ken Fujiyoshi
Technical Production:
Tatsuya Narita, Satoru Osawa
Art Direction:
Kotaro Yamaguchi
Visual Design:
Tomoro Hanzawa
Cinematography & Production:

Yutaka Kitamura

Photography:

Yutaka Kitamura

Sound Design:
Keisuke Oyama
Tokyo

Onden Imaizumi BLDG 3F
5-7-4 Jingumae
Shibuya-ku
150-0001 Tokyo, JAPAN

London

First Floor
7 Bath Place
London EC2A 3DR, UK

New York

64 Meserole Ave, 2F, Brooklyn, NY 11222, USA

Shanghai

109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China