with Motion & Control
Global campaign for mechanical component manufacturer
We conceptualised and produced the "with Motion & Control" global brand campaign for NSK, a world-class manufacturer of ball and roller bearings and linear motion products.
Starting with strategy, we developed a story that showcased the exciting aspects of the brand while staying in line with the company's business goals. We also created a framework to track the campaign's effectiveness, the hero film, the mechanical hardware used on-screen along with the control system, and all other visual elements.
The video delivers NSK's message of "Motion & Control" through a sophisticated display of hardware made out of intricate parts, which we designed to perform smooth and precise movements in sync with the sound of running footsteps.
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f35427237c2bb829ad55_project_with-motion-and-control_01.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1920%252C1080%26w%3D2880%26h%3D1620&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f36227237c2bb829ad56_project_with-motion-and-control_02.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1920%252C1080%26w%3D2880%26h%3D1620&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f37027237c2bb829ad57_project_with-motion-and-control_03.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1920%252C1080%26w%3D2880%26h%3D1620&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f38627237c2bb829ad58_project_with-motion-and-control_04.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1920%252C1040%26w%3D2880%26h%3D1560&w=3840&q=75)
Campaign Activation
In addition to traditional OOH advertising, film and graphic content were used throughout social media and on digital displays inside train cars.
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f3aa27237c2bb829ad59_project_with-motion-and-control_05.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1920%252C1180%26w%3D2880%26h%3D1770&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f3be27237c2bb829ad5a_project_with-motion-and-control_06.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1440%252C1440%26w%3D2880%26h%3D2880&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f3cb27237c2bb829ad5c_project_with-motion-and-control_07.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1920%252C1080%26w%3D2880%26h%3D1620&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f3d827237c2bb829ad5d_project_with-motion-and-control_08.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C3440%252C1935%26w%3D2880%26h%3D1620&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2F65e0f3e627237c2bb829ad5f_project_with-motion-and-control_09.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1920%252C520%26w%3D2880%26h%3D780&w=3840&q=75)
Project Information
Project Team
- Creative Direction: Minoru SakuraiHisato Ogata
- Strategy & Planning: Megumi KannoKen Fujiyoshi
- Technical Production: Tatsuya NaritaSatoru Osawa
- Art Direction: Kotaro Yamaguchi
- Visual Design: Tomoro Hanzawa
- Cinematography & Production: Yutaka Kitamura
- Photography: Yutaka Kitamura
- Sound Design: Keisuke Oyama
![Thumbnail](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZmcM6pm069VX1mpR_person_keisuke-oyama.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C912%252C912%26w%3D912%26h%3D912&w=1920&q=75)
Keisuke Oyama
Design Engineer, Sound Designer, Project Director
![Thumbnail](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZo_PDB5LeNNTxCFP_person_hisato-ogata.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C912%252C912%26w%3D912%26h%3D912&w=1920&q=75)
Hisato Ogata
Design Engineer, Project Director
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Tomoro Hanzawa
Graphic Designer, XR Designer, Project Director
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Tatsuya Narita
Prototyping Engineer, Designer, Project Director
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Kotaro Yamaguchi
Designer, Project Director
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Minoru Sakurai
Design Engineer, Project Director
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Megumi Kanno
Business Designer, Project Director
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Ken Fujiyoshi
Design Strategist, Project Director
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Satoru Osawa
Design Engineer