Mercari Rebrand

Introducing a new logo for Japan's tech startup unicorn

Takram provided branding support for Mercari, Inc. and worked with them in redesigning their logo as well as creating a website to share the redesign process and the thoughts behind it. The logo was redesigned to represent both the casualness and the fairness of the Mercari marketplace, in addition to maintaining the elements of excitement and joyfulness that the old logo possessed.

Hello new logo | Mercari Design


The new logo refines upon the unique 'm' from the original logo, while creating a simpler and friendlier look. The contrast created by the newly refined vertical and horizontal line weights optimises the logo for use across multiple media.

Project Information

Mercari, Inc.



Gai Inoue (Mercari, Inc.)

CXO Advisory:
Kinya Tagawa
Creative Director:

Masashi Kawamura (Whatever Inc.)

Lead Designer:
Taro Yumiba
CXO Design Team:

Yoshiko Miyakami, Masashi Nagao, Shizuka Yamada (Mercari, Inc.)

Website - Art Director / Designer:
Taro Yumiba
Website - Director / Designer:

Gai Inoue (Mercari, Inc.)

Website - Technical Director / Designer:
Yosuke Ushigome, Ken Fujiyoshi
Website - Motion Graphics:
Zijun Zhao
Website - Administrator:

Kosuke Uo, Akiko Kurono (Mercari, Inc.)

Website - Photographer:

Yuma Kumata (Mercari, Inc.)

Website - Copy Writer:

Taiyo Nagashima (Mercari, Inc.)

Website - Illustrator:

Wataru Hashimoto (Mercari, Inc.)

Website - Goods Designer:

Hisao Akagawa (Mercari, Inc.)

Movie - Creative Director:

Masashi Kawamura (Whatever Inc.)

Movie - Producer:

Sachie Aihara (Whatever Inc.)

Movie - Illustrator:

Wataru Hashimoto (Mercari, Inc.)

Movie - Composer:

Yuuki Ono (WONDROUS)

Movie - Music Producer:

Koutarou Maruhashi (MELODYPUNCH)

Movie - Director:

Hirokazu Yokohara (Khaki)

Movie - Motion Graphics:

Nozomu Akazawa (Khaki)


Onden Imaizumi BLDG 3F
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


First Floor
7 Bath Place
London EC2A 3DR, UK

New York

64 Meserole Ave, 2F, Brooklyn, NY 11222, USA


109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China