Introducing a new logo for one of Japan's leading tech companies
Takram partnered with Mercari to redesign its logo and create the digital experience that introduces the new identity and the thinking behind it.
The new logo reflects the marketplace's approachable character and its commitment to fairness, while carrying forward the sense of excitement and delight that people associate with the Mercari brand.
Logo
At the heart of the new identity is a refined version of the original "m". Retaining its distinctive character while simplifying its form, the logo feels more approachable and performs consistently across a wide range of digital and physical touchpoints.
Refined proportions and carefully balanced stroke weights improve clarity and legibility, allowing the logo to adapt seamlessly across media while remaining instantly recognisable.
Project Information
- Client: Mercari
- Expertise: Brand Identity and Experiences
- Year: 2020
Project Team
- CXO: Gai Inoue (Mercari, Inc.)
- CXO Advisory: Kinya Tagawa
- Lead Designer: Taro Yumiba
- CXO Design Team: Yoshiko Miyakami, Masashi Nagao, Shizuka Yamada (Mercari, Inc.)
- Launch Website - Art Director / Designer: Taro Yumiba
- Launch Website - Director / Designer: Gai Inoue (Mercari, Inc.)
- Launch Website - Technical Director / Designer: Yosuke Ushigome (ex-Takram)Ken Fujiyoshi
- Launch Website - Motion Graphics: Zijun Zhao
- Launch Website - Administrator: Kosuke Uo, Akiko Kurono (Mercari, Inc.)
- Launch Website - Photographer: Yuma Kumata (Mercari, Inc.)
- Launch Website - Copy Writer: Taiyo Nagashima (Mercari, Inc.)
- Launch Website - Illustrator: Wataru Hashimoto (Mercari, Inc.)
- Launch Website - Goods Designer: Hisao Akagawa (Mercari, Inc.)
- Launch Movie - Creative Director: Masashi Kawamura (Whatever Inc.)
- Launch Movie - Producer: Sachie Aihara (Whatever Inc.)
- Launch Movie - Illustrator: Wataru Hashimoto (Mercari, Inc.)
- Launch Movie - Composer: Yuuki Ono (WONDROUS)
- Launch Movie - Music Producer: Koutarou Maruhashi (MELODYPUNCH)
- Launch Movie - Director: Hirokazu Yokohara (Khaki)
- Launch Movie - Motion Graphics: Nozomu Akazawa (Khaki)
