Mercari Sans
We partnered with Mercari's in-house creative team and Monotype's Akira Kobayashi to develop Mercari Sans – Mercari's new corporate typeface created to embody the organisation's brand values. Other deliverables for the project included a type specimen book and a website to introduce the typography design.
![Main Visual](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnNkkMTzAJOClyV_project_mercari-sans_mainvisual.png%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C1%252C2200%252C1238%26w%3D2880%26h%3D1620&w=3840&q=75)
About Mercari
Mercari is a Japanese second-hand market platform that aspires to create a circular society where things are passed on to those who need them. Mercari has been working on a design language that symbolises the openness and trust it promises since its brand identity update in 2018.
In 2019, the company unveiled Mercari Sans – a custom corporate typeface designed to take the spirit of the brand even further. The typeface's trustworthy and friendly qualities allow a consistent design system, unifying languages and platforms while adding a touch of human warmth.
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOiEMTzAJOClyc_project_mercari-sans_01.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2244%252C1264%26w%3D2880%26h%3D1622&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOikMTzAJOClyd_project_mercari-sans_02.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2244%252C2064%26w%3D2880%26h%3D2649&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOjUMTzAJOClye_project_mercari-sans_03.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2244%252C1264%26w%3D2880%26h%3D1622&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOkEMTzAJOClyf_project_mercari-sans_04.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2244%252C1264%26w%3D2880%26h%3D1622&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOk0MTzAJOClyg_project_mercari-sans_05.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2244%252C1264%26w%3D2880%26h%3D1622&w=3840&q=75)
Multi-lingual Consistency
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOlkMTzAJOClyh_project_mercari-sans_06.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2244%252C1634%26w%3D2880%26h%3D2097&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOmUMTzAJOClyi_project_mercari-sans_07.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2560%252C1673%26w%3D2880%26h%3D1882&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOm0MTzAJOClyj_project_mercari-sans_08.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2560%252C1673%26w%3D2880%26h%3D1882&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOnkMTzAJOClyk_project_mercari-sans_09.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2560%252C1673%26w%3D2880%26h%3D1882&w=3840&q=75)
Hello! Mercari Sans Website
We created a website to showcase Mercari Sans, which included a concept video that highlighted some of the typeface's unique properties, a font tester for visitors to interact with the typeface, and a link to download the type specimen PDF.
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnOoUMTzAJOClyl_project_mercari-sans_10.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C2244%252C1634%26w%3D2880%26h%3D2097&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZjnPX0MTzAJOClyw_project_mercari-sans_11.gif%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1920%252C1080%26w%3D2880%26h%3D1620&w=3840&q=75)
Project Information
Project Team
- Creative Direction (Typeface Production): Mercari Creative Lead (Yoshiko Miyakami, Gai Inoue, Jeongun Woo, Akiko Kurono, Sonoka Sagara)Taro YumibaKinya Tagawa
- Typeface Design: Akira Kobayashi and Monotype Studio
- Art Director (Web, Animation): Taro Yumiba
- Design (Web, Animation): Jeongun Woo, Akiko Kurono, Sonoka Sagara (Mercari)
- Producer (Web, Animation): Kenta Takahashi (monopo)
- Animator (Web, Animation): Michele Angeloro (monopo)
- Front-End (Web, Animation): Misaki Nakano (monopo)
- Sound (Web, Animation): MELODYPUNCH
- Art Director (Specimen): Taro YumibaSonoka Sagara (Mercari)
- Design (Specimen): Jeongun Woo, Akiko Kurono (Mercari)
![Thumbnail](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZmcNJJm069VX1mpi_person_kinya_tagawa.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C912%252C912%26w%3D912%26h%3D912&w=1920&q=75)
![Thumbnail](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZmcQ-pm069VX1msI_person_taro-yumiba.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C912%252C912%26w%3D912%26h%3D912&w=1920&q=75)