Mercari Sans

A corporate typeface design direction for Japanese startup giant

We partnered with Mercari's in-house creative team and Monotype's Akira Kobayashi to develop Mercari Sans Mercari's new corporate typeface created to embody the organisation's brand values. Other deliverables for the project included a type specimen book and a website to introduce the typography design.

Hello Mercari Sans

About Mercari

Mercari is a Japanese second-hand market platform that aspires to create a circular society where things are passed on to those who need them. Mercari has been working on a design language that symbolises the openness and trust it promises since its brand identity update in 2018.

In 2019, the company unveiled Mercari Sans a custom corporate typeface designed to take the spirit of the brand even further. The typeface's trustworthy and friendly qualities allow a consistent design system, unifying languages and platforms while adding a touch of human warmth.

Multi-lingual Consistency

Mercari Sans provides a consistent cross-language messaging, working in harmony with Tazugane Gothic (by Monotype), the Japanese corporate font. The integrated font simplified the management of corporate design language, communicating the integrity and friendliness of the company and its services.

Hello! Mercari Sans Website

We created a website to showcase Mercari Sans, which included a concept video that highlighted some of the typeface's unique properties, a font tester for visitors to interact with the typeface, and a link to download the type specimen PDF.

Mercari Sans Special Website


Creative Direction (Typeface Production):

Mercari Creative Lead (Yoshiko Miyakami, Gai Inoue, Jeongun Woo, Akiko Kurono, Sonoka Sagara)

, Taro Yumiba, Kinya Tagawa
Typeface Design:

Akira Kobayashi and Monotype Studio

Art Director (Web, Animation):
Taro Yumiba
Design (Web, Animation):

Jeongun Woo, Akiko Kurono, Sonoka Sagara (Mercari)

Producer (Web, Animation):

Kenta Takahashi (monopo)

Animator (Web, Animation):

Michele Angeloro (monopo)

Front-End (Web, Animation):

Misaki Nakano (monopo)

Sound (Web, Animation):


Art Director (Specimen):
Taro Yumiba,

Sonoka Sagara (Mercari)

Design (Specimen):

Jeongun Woo, Akiko Kurono (Mercari)


Onden Imaizumi BLDG
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


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7 Bath Place
London EC2A 3DR, UK

New York

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109, 18F, L'Avenue
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Shanghai, China