‘KANSEI’ Design Lab

Shiseido tactile sensor-based installation

Takram was responsible for the art direction and production of Shiseido KANSEI Design Lab, a window display that was presented at Shiseido Ginza building in Ginza, Tokyo on April 1, 2014. The theme of this exhibit is haptic sense. The project uses Haplog, the worlds first touch-motion sensor developed by Shiseido. Through exquisite artwork, Takram expresses Shiseidos genuine passion for beauty. The exhibit is presented in a laboratory-like space, where delicate haptic sensibility is tastefully captured by the Haplog Visualizer. Together with the sensor-mounted Haplog Machine, the project instills a sense of wonder in those walking by the window in Ginza.

Shiseido KANSEI Design Lab

Dates: April 1, 2014 - June 30, 2014

Location: Shiseido Ginza Building (5-5 Ginza 7-chome, Chuo-ku, Tokyo)

N.B. Joint development between Shiseido, Tec Gihan Co., Ltd. and Kato Tech Co., Ltd.

Detail: Haplog Visualizer

Haplog Visualizer is a software system that interactively draws beautiful patterns in response to the finger movements captured by Haplog. The system transforms the detailed tactile movements captured through Haplog into beautiful visual design expressions.

Detail: Haplog Machine

Haplog Machine is an automated machine made for feeling various objects and surfaces through Haplog. A person wearing this device can push and feel things in the same way as ones own fingers.

Detail: KANSEI Design Lab

KANSEI Design Lab is the exhibition space designed specifically for this project. The window space is made to look like a laboratory by using a screen with an oval cut. The setup is an expression of Shiseidos pursuit of beauty through various research and development efforts.


Art Direction & Design Development:


Creative Direction & Technical Direction:

Kinya Tagawa (Takram)

Design Engineering:

Seitaro Taniguchi (Takram)


Onden Imaizumi BLDG
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA


109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China