Takram was responsible for the art direction and production of “Shiseido ‘KANSEI’ Design Lab,” a window display that was presented at Shiseido Ginza building in Ginza, Tokyo on April 1, 2014. The theme of this exhibit is “haptic sense.” The project uses “Haplog,” the world’s first touch-motion sensor developed by Shiseido. Through exquisite artwork, Takram expresses Shiseido’s genuine passion for “beauty.” The exhibit is presented in a laboratory-like space, where delicate haptic sensibility is tastefully captured by the “Haplog Visualizer.” Together with the sensor-mounted “Haplog Machine,” the project instills a sense of wonder in those walking by the window in Ginza.
Shiseido ‘KANSEI’ Design Lab
Dates: April 1, 2014 - June 30, 2014
Location: Shiseido Ginza Building (5-5 Ginza 7-chome, Chuo-ku, Tokyo)
N.B. Joint development between Shiseido, Tec Gihan Co., Ltd. and Kato Tech Co., Ltd.
DETAIL: Haplog Visualizer
“Haplog Visualizer” is a software system that interactively draws beautiful patterns in response to the finger movements captured by “Haplog.” The system transforms the detailed tactile movements captured through “Haplog” into beautiful visual design expressions.
DETAIL: Haplog Machine
“Haplog Machine” is an automated machine made for “feeling” various objects and surfaces through “Haplog.” A person wearing this device can push and feel things in the same way as one’s own fingers.
DETAIL: ‘KANSEI’ Design Lab
‘KANSEI’ Design Lab is the exhibition space designed specifically for this project. The window space is made to look like a laboratory by using a screen with an oval cut. The setup is an expression of Shiseido’s pursuit of beauty through various research and development efforts.
Client: Shiseido Co. Ltd.
Art Direction & Design Development: Takram
Creative Direction & Technical Direction: Kinya Tagawa (Takram)
Design Engineering: Seitaro Taniguchi (Takram)