Holistic digital design for banking services
Since 2017, Takram has been supporting Aeon Bank in redesigning their digital products, helping them to fulfil their vision of becoming a "friendly and convenient bank". Along with renewing their products, we created a set of design guidelines to keep the design language consistent throughout the bank's different applications.
With "simple and convenient" as its main concept, we designed the bank's original expense tracking app "Kakei-bu" provides an intuitive interface for recording daily spending, while also offering small tips on spending or smart ways to save money.
We redesigned the whole flow and interaction of the official app of the bank, creating a more visually understandable interface and allowing colour customization to provide familiarity.
We renewed the UI design for ATMs with more legible typography, consistent colour themes and organised layouts.
We created the bank's official character, Tamaru. Tamaru is a piggybank fairy that looks after your records while striving to become a good advisor for you as well. The character is used in Kakei-bu, the original expense tracker app, as the user's partner, providing them with tips and information.
Ritsuka Komada (ex-Takram)