Design language development and product designs mirror-less camera lenses
Takram was in charge of product design of 35-150mm F/2-2.8 Di III VXD | Model A058 and 28-75mm F/2.8 Di III VXD G2 | Model A063, Tamron’s next-generation mirror-less camera lens series.
To catch up with the rapidly developing mirror-less camera market, we developed a new design language, “Tone Profile,” providing high-functionality on top of Tamron’s high-standard quality of light-weight and compact. The design language is built on top of the foundation of “Human Touch,” the previous design language for Tamron, but pushes it further to offer a look and feel worthy of next-generation lens series.
To match the sophisticated optical and mechanical design, the design language offers high usability to draw the best out of the lens, as well as a feel of precision. The concept for this design language was the aesthetics of an athlete’s body - shaving off every flesh to its minimal form, clothing only the optimised structures required for the best performance.
Photograph: 35-150mm F/2-2.8 Di III VXD｜Model A058
Photograph: 28-75mm F/2.8 Di III VXD G2 ｜Model A063
Shinya Sato (Shinya Sato Photography Office)