TAMRON A058 / A063

Design language development and product designs mirror-less camera lenses

Takram was in charge of product design of 35-150mm F/2-2.8 Di III VXD | Model A058 and 28-75mm F/2.8 Di III VXD G2 | Model A063, Tamron’s next-generation mirror-less camera lens series.

To catch up with the rapidly developing mirror-less camera market, we developed a new design language, “Tone Profile,” providing high-functionality on top of Tamron’s high-standard quality of light-weight and compact. The design language is built on top of the foundation of “Human Touch,” the previous design language for Tamron, but pushes it further to offer a look and feel worthy of next-generation lens series.

Toned Profile, a design language for next-generation models

To match the sophisticated optical and mechanical design, the design language offers high usability to draw the best out of the lens, as well as a feel of precision. The concept for this design language was the aesthetics of an athlete’s body - shaving off every flesh to its minimal form, clothing only the optimised structures required for the best performance.

Photograph: 35-150mm F/2-2.8 Di III VXD|Model A058

Photograph: 28-75mm F/2.8 Di III VXD G2 |Model A063

Project Information

Client:
TAMRON Co., Ltd.
Expertise:
Year:
2021

Team

Creative Direction:
Shota Matsuda, Sho Tanaka
Product Design (A058):
Naoaki Iwamatsu
Product Design (A063):
Daiki Nakamori
Photography:

Shinya Sato (Shinya Sato Photography Office)