TAMRON A058 / A063

Design language development and product designs mirror-less camera lenses

Takram was in charge of product design of 35-150mm F/2-2.8 Di III VXD | Model A058 and 28-75mm F/2.8 Di III VXD G2 | Model A063, Tamron’s next-generation mirror-less camera lens series.

To catch up with the rapidly developing mirror-less camera market, we developed a new design language, “Tone Profile,” providing high-functionality on top of Tamron’s high-standard quality of light-weight and compact. The design language is built on top of the foundation of “Human Touch,” the previous design language for Tamron, but pushes it further to offer a look and feel worthy of next-generation lens series.

Toned Profile, a design language for next-generation models

To match the sophisticated optical and mechanical design, the design language offers high usability to draw the best out of the lens, as well as a feel of precision. The concept for this design language was the aesthetics of an athlete’s body - shaving off every flesh to its minimal form, clothing only the optimised structures required for the best performance.

Photograph: 35-150mm F/2-2.8 Di III VXD|Model A058

Photograph: 28-75mm F/2.8 Di III VXD G2 |Model A063

Project Information

Client:
TAMRON Co., Ltd.
Expertise:

Team

Creative Direction:
Shota Matsuda, Sho Tanaka
Product Design (A058):
Naoaki Iwamatsu
Product Design (A063):
Daiki Nakamori
Photography:

Shinya Sato (Shinya Sato Photography Office)

Shota Matsuda

Shota Matsuda

Design Engineer, Project Director

Sho Tanaka

Sho Tanaka

Designer, Project Director

Naoaki Iwamatsu

Naoaki Iwamatsu

Industrial Designer, Service Designer, Project Director

Daiki Nakamori

Daiki Nakamori

Industrial Designer