TOYOTA e-Palette Concept

CES 2018 BEST Presentation, 2018

Takram supported the creation of the concept movie of "e-Palette Concept" that Toyota announced at CES in January 2018. In this concept movie, e-Palette, a future mobility service platform, was explained using several future scenarios.

" With the e-Palette Concept, Toyota has built a new approach to Autono-MaaS mobility that will empower Alliance partners to support their customers' lifestyles with increased convenience, productivity and efficiency.

With its open interior design layout, the vehicle can be outfitted with purpose-built interiors in accordance with the user's needs, whether it be parcel delivery, ride sharing, or on-the-road e-commerce. Its flexible framework is also designed for usage optimization, allowing the e-Palette Concept to be shared to support various business needs and transition seamlessly from one application to another. Toyota envisions that the e-Palette Concept will be made available in three sizes, allowing not just need-specific applications, but also right-sized and right-place mobile solutions.

Going forward, e-Palette Alliance partners will be able to leverage the e-Palette Concept in coordination with the full range of MSPF services, or to incorporate the vehicle into their own technology development program. The e-Palette Concept's design reflects this commitment to flexibility and partnership, with an open control interface and a set of software tools to allow partner companies to mount their own automated driving system as desired.

Toyota plans to conduct feasibility testing of the e-Palette Concept in various regions, including the United States, in the early 2020s. It also hopes to contribute to the success of the Olympic and Paralympic Games Tokyo 2020 by providing mobility solutions like the e-Palette and other innovative mobility offerings. "

(Source: Toyota Global Newsroom)

CREDIT

Client, Creative Direction: TOYOTA MOTOR CORPORATION
Co-Creative Direction, Presentation Design Support: Takram
Art Direction, Movie Creation : WOW Inc.

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