Tamron Lens Series
Product Design for Interchangeable Lens Series for Mirrorless Cameras
Takram designed the interchangeable lens series for mirrorless cameras by Tamron Co., Ltd. The models “28-75mm F/2.8 Di III RXD|Model A036”, “150-500mm F/5-6.7 Di III VC VXD|Model A057”, ”70-180mm F/2.8 Di III VXD|Model A056” and ”17-28mm F/2.8 Di III RXD|Model A046” are four examples from this series.
![Main Visual](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZhnu6jjCgu4jzzAH_project_tamron-lens-series_mainvisual.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D18%252C0%252C2844%252C1600%26w%3D2880%26h%3D1620&w=3840&q=75)
To best present the compact and lightweight features, we set “minimal skin” as the design concept for the series. A lean body is formed by designing as if a thin skin was covering the internal mechanism of the lens. In addition, the gaps between the different parts are connected with smooth curves, which ensures a familiarity that lies comfortably in the holder’s hands.
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZhnu7TjCgu4jzzAI_project_tamron-lens-series_01.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1500%252C2000%26w%3D2880%26h%3D3840&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZhnu7jjCgu4jzzAJ_project_tamron-lens-series_02.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1500%252C2000%26w%3D2880%26h%3D3840&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZhnu7zjCgu4jzzAK_project_tamron-lens-series_03.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1500%252C2000%26w%3D2880%26h%3D3840&w=3840&q=75)
![Image](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZhnu8DjCgu4jzzAL_project_tamron-lens-series_04.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C1500%252C2000%26w%3D2880%26h%3D3840&w=3840&q=75)
Project Information
Project Team
- Creative Direction: Shota Matsuda
- Product Design: Sho TanakaShota Matsuda
- Photography: Shinya Sato (Shinya Sato Photography Office)
![Thumbnail](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZnkpnJbWFboweywv_person_shota-matsuda.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C912%252C912%26w%3D912%26h%3D912&w=1920&q=75)
Shota Matsuda
Design Engineer, Project Director
![Thumbnail](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZmcPPZm069VX1mq3_person_sho-tanaka.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C912%252C912%26w%3D912%26h%3D912&w=1920&q=75)
Sho Tanaka
Designer, Industrial Designer, Vision Designer, Project Director