Projects

Tamron Lens Series

Product Design for Interchangeable Lens Series for Mirrorless Cameras
Takram designed the interchangeable lens series for mirrorless cameras by Tamron Co., Ltd. The models 28-75mm F/2.8 Di III RXDModel A036, 150-500mm F/5-6.7 Di III VC VXDModel A057, 70-180mm F/2.8 Di III VXDModel A056 and 17-28mm F/2.8 Di III RXDModel A046 are four examples from this series.
Main Visual
To best present the compact and lightweight features, we set minimal skin as the design concept for the series. A lean body is formed by designing as if a thin skin was covering the internal mechanism of the lens. In addition, the gaps between the different parts are connected with smooth curves, which ensures a familiarity that lies comfortably in the holders hands.
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28-75mm F/2.8 Di III RXDModel A036
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150-500mm F/5-6.7 Di III VC VXDModel A057
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70-180mm F/2.8 Di III VXDModel A056
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17-28mm F/2.8 Di III RXDModel A046

Project Information

Project Team

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Sho Tanaka
Designer, Industrial Designer, Vision Designer, Project Director
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Shota Matsuda
Design Engineer, Project Director

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