Cross-Cultural Design
What resonates in one cultural context may not resonate in another. Drawing on our studios across Japan, the UK, the US, and China, Takram helps organizations navigate cultural differences and connect with audiences across regions. Combining deep market understanding with extensive local networks, we support the localization of products and brands while helping organizations shape effective Go Global and Go Asia strategies.
Deliverables
International Market Expansion / Brand Localization / Product Localization / Product Planning for Global Markets
Feature
Investigating Emerging DEI Trends in New York City
Diversity, equity, and inclusion (DEI) have become top business priorities in North America, transforming key corporate functions such as organizational design, product innovation, and user engagement. In collaboration with Panasonic's design R&D division, Flux, we have taken a deep dive into this fast-growing field through desktop research and insightful interviews with professionals and consumers. The result is our Future Signals Report, a comprehensive analysis of how companies, by respecting diversity and inclusion, can empower all individuals to lead fulfilling lives.
Global expansion for state-of-the-art home ownership
NOT A HOTEL is a Japan-based company that partners with the world’s top architectural talent to offer a new type of vacation home. Located in scenic areas throughout Japan, homes are available for full or fractional purchase.
While the co-ownership service took off amongst domestic audiences in Japan, its next stage for growth was to attract a global audience. In close collaboration with NOT A HOTEL’s leadership, Takram led the charge in repositioning the brand for global expansion and developing a new website that reflects this ambition.
While the co-ownership service took off amongst domestic audiences in Japan, its next stage for growth was to attract a global audience. In close collaboration with NOT A HOTEL’s leadership, Takram led the charge in repositioning the brand for global expansion and developing a new website that reflects this ambition.
Project
Material Bank®︎ Japan
Supporting the entry of the world’s largest building materials sample marketplace into the Japanese market.
DesignFuture Japan|2022
MaH Branding
Transcreation from East Asia and Southeast Asia into the Japanese Market
MaH Japan|2024-(Ongoing)
