NOT A HOTEL is a Japan-based company that partners with the world’s top architectural talent to offer a new type of vacation home. Located in scenic areas throughout Japan, homes are available for full or fractional purchase.
While the co-ownership service took off amongst domestic audiences in Japan, its next stage for growth was to attract a global audience. In close collaboration with NOT A HOTEL’s leadership, Takram led the charge in repositioning the brand for global expansion and developing a new website that reflects this ambition.
While the co-ownership service took off amongst domestic audiences in Japan, its next stage for growth was to attract a global audience. In close collaboration with NOT A HOTEL’s leadership, Takram led the charge in repositioning the brand for global expansion and developing a new website that reflects this ambition.
Information
- ClientNOT A HOTEL
- Year2024
- StudioNew YorkTokyo
- Expertise
Project Team
- Project Direction:
- Brand Strategy:Mari Iwahara (ex-Takram)
- Design Direction:
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