MaH Branding

Takram supported MaH—a casual bag brand with a growing presence across East and Southeast Asia—as it entered the Japanese market through a cross-cultural collaboration between our Shanghai and Tokyo studios.

Our work spanned a wide range of initiatives, from defining the brand’s MVV (Mission, Vision, and Values) and transcreating its brand philosophy, to localizing its e-commerce experience and designing the accompanying UI, as well as developing creative assets including campaign imagery and visual expressions.