Takram supported MaH—a casual bag brand with a growing presence across East and Southeast Asia—as it entered the Japanese market through a cross-cultural collaboration between our Shanghai and Tokyo studios.
Our work spanned a wide range of initiatives, from defining the brand’s MVV (Mission, Vision, and Values) and transcreating its brand philosophy, to localizing its e-commerce experience and designing the accompanying UI, as well as developing creative assets including campaign imagery and visual expressions.
Work
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Project Team
- Project Direction:
- Creative Direction:
- Brand Concept Design:
- Marketing Research:
- Creative Research:
- Contents & Editorial Production:
- Prop Styling:
- Technical Support:
