Atsutaka Ino

Brand Designer, Tokyo

Brand designer who translates corporate culture and philosophy, as well as personal aesthetics and memories, into brand equity. He has worked on brand design and branding for a wide range of industries including legal, education, construction, furniture, stationery, online gifts, and apparel. After graduating from Keio University, he worked for a consulting firm specializing in B2C brand design, where his projects included brand concept design, customer experience optimization, and recruitment strategy development and execution. He also has experience in customer success, operations, and product development as an operations and development manager for a cosmetics brand. He is interested in the phenomenon in which users find meaning in things that inherently have little (or no) functional value, and designs brands using "Tada no Ishi (just rocks)" that have little or no functionality.

Other members


Onden Imaizumi BLDG
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA


109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China