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Atsutaka Ino

  • Brand Designer
Tokyo
Brand designer who translates corporate culture and philosophy, as well as personal aesthetics and memories, into brand equity. He has worked on brand design and branding for a wide range of industries including legal, education, construction, furniture, stationery, online gifts, and apparel. After graduating from Keio University, he worked for a consulting firm specializing in B2C brand design, where his projects included brand concept design, customer experience optimization, and recruitment strategy development and execution. He also has experience in customer success, operations, and product development as an operations and development manager for a cosmetics brand. He is interested in the phenomenon in which users find meaning in things that inherently have little (or no) functional value, and designs brands using "Tada no Ishi (just rocks)" that have little or no functionality.
Expertise

Related Projects

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Kitasato Rebranding

Transparent Branding Through Stakeholder Involvement
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Material Bank®︎ Japan

Designing a brand structure for the Japanese market for Material Bank®, the worlds largest marketplace for architectural material samples.
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Other Members

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Tong Jiang
Business Designer
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Yasuhiro Sasaki
Futures Researcher, Project Director
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Megumi Kanno
Business Designer, Project Director
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Motosuke Fukuda
Experience Designer, Project Director
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Takuma Oishi
Strategic Designer, Project Director
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Miki Tsutsui
Designer, Editor
View all members