Takram worked with Mitsukan on the launch of Fibee—a new kind of food brand built around fermentable dietary fiber. The idea is simple: support health from the gut in a way that feels natural to keep up. From concept development through to brand and packaging design, we shaped an experience that people would want to return to—one defined less by functional claims, and more by taste, ease, and a distinct sense of worldbuilding.
Project Team
- Project Direction:
- Strategy & Planning:
- Graphic Design:
- Global Brand Research:
- Writing:
