KINS

Designing a DTC probiotics brand

KINS is a direct-to-consumer wellness brand dedicated to keeping the 100 trillion probiotics in the human digestive system healthy. Commissioned to create their brand identity, we designed everything from brand concept and naming, to business strategy and advisory, to logo, packaging, website, and online shop design. Apart from this project, we are also been providing design and strategy consulting services to our friends at KINS.

KINS Official Website

Branding and business strategy

We developed every aspect of the brand: core values, mission, personality, customer journey maps, product naming guidelines, and style guide.

KINS website & social media

We designed the website and online shop UI, and provided creative and art direction for the official Instagram account.

KINS SKIN TEST

Our team also designed the UX and packaging for KINS Skin Test, an adhesive patch for quick skin microbial testing, along with the UI for the online results page.

Project Information

Client:
KINS
Expertise:

Team

Project Lead:
Kotaro Yamaguchi
Business Development Advisory:
Yasuhiro Sasaki, Megumi Kanno
Art Direction / Design:
Kotaro Yamaguchi
Graphic Design:

Fiona Lin (ex-Takram)

UI/UX Design:
Shohei Hasegawa, Kanako Kawahara
Copywriting:

Soken Ito, Ryo Hasumi (Ito Research Institute Inc.)

Photography:

Shinya Sato (Shinya Sato Photography Office)

Kotaro Yamaguchi

Kotaro Yamaguchi

Art Director, Designer, Project Director

Yasuhiro Sasaki

Yasuhiro Sasaki

Business Designer, Project Director

Megumi Kanno

Megumi Kanno

Business Designer, Project Director

Kanako Kawahara

Kanako Kawahara

Digital Product Designer, Project Director

Shohei Hasegawa

Shohei Hasegawa

Designer