KINS
Designing a DTC probiotics brand
KINS is a direct-to-consumer wellness brand dedicated to keeping the 100 trillion probiotics in the human digestive system healthy. Commissioned to create their brand identity, we designed everything from brand concept and naming, to business strategy and advisory, to logo, packaging, website, and online shop design. Apart from this project, we are also been providing design and strategy consulting services to our friends at KINS.
Branding and business strategy
We developed every aspect of the brand: core values, mission, personality, customer journey maps, product naming guidelines, and style guide.
KINS website & social media
We designed the website and online shop UI, and provided creative and art direction for the official Instagram account.
KINS SKIN TEST
Our team also designed the UX and packaging for KINS Skin Test, an adhesive patch for quick skin microbial testing, along with the UI for the online results page.
Project Information
- Client: KINS
- Expertise: Brand Identity and Experiences
- Year: 2020
Project Team
- Project Direction: Kotaro Yamaguchi
- Business Development Advisory: Yasuhiro Sasaki (ex-Takram)Megumi Kanno
- Art Direction / Design: Kotaro Yamaguchi
- Graphic Design: Fiona Lin (ex-Takram)
- UI/UX Design: Shohei HasegawaKanako Kawahara
- Copywriting: Soken Ito, Ryo Hasumi (Ito Research Institute Inc.)
- Photography: Shinya Sato (Shinya Sato Photography Office)
Kotaro Yamaguchi
Designer, Project Director
Shohei Hasegawa
Designer, Project Director
Megumi Kanno
Business Designer, Project Director
Kanako Kawahara
Digital Product Designer, Project Director
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