Takram has been accompanying the J.League on its ongoing journey to build and strengthen its brand. Since its founding in 1993, the league has been a driving force in the development of Japanese football—achieving remarkable milestones while deepening its ties with fans both at home and abroad, as well as with local communities. Now, more than 30 years on, the J.League is embracing a new phase of evolution, updating its brand assets and visual communication guidelines to reflect its forward-looking vision.
The symbol was refined by smoothing its curvature and expanding its range of variations.
Official Font「J.LEAGUE KICK」
©J.LEAGUE
Graphic Element「Ripple」
Graphic Element「Circle」
Layout Grid
「Field Grid」
Information
- ClientJ.LEAGUE (Japan Professional Football League)
- Year2018- (Ongoing)
- StudioTokyo
- Expertise
Project Team
- Project Direction:
- Graphic Design:
- 3D Visual Design & Direction:
Collaborators
- Creative Direction:Hirofumi KiyonagaTaka KogameTakahiro Hashiba (J.LEAGUE)
- 3D Animation & Modeling:
- Motion Design:
- Typeface Design (J.LEAGUE KICK):
- Onscreen Graphic System (Ripple):
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