Before starting any of the design, we defined the mission, values and brand personality as the brand's core elements, and built product naming rules and other brand guidelines around it.

The brand colour of KINS WITH is Terracotta. It provides a sense of warmth but also embodies stability and vivacity. Furthermore, Terracotta is a man-made colour and material that has accompanied us throughout history, since time immemorial, just like our dear pets which KINS WITH takes care of.

We also directed the design of the brand website and Instagram content.

Digital Product Designer, Project Director

Kanako is a digital product designer, working mainly on UI/UX design and branding of digital products. She joined Takram in 2020 after experiencing business development and growth, sometimes as design leads or partners at multiple startups. 
Some of Kanako's notable works include; UI design for V-RESAS, an online platform by The Cabinet Office of Japan that visualises the economic impact of Covid-19 in Japan; support of the design advocate team of RAKSUL as well as their CI renewal; creative direction for KINS WITH, a DTC product for pets.

Kanako Kawahara

Art Director, Designer, Project Director

While majoring in design at the Tokyo University of the Arts, Kotaro Yamaguchi also gained experience as a designer in a wide range of visual design including graphic design, signage design, video design, and UI design. In 2014 he completed the post doctorate program at Tokyo University of The Arts, Graduate School of Fine Arts, Faculty of Fine Arts. He joined Takram in 2014. His Notable projects include art direction for “mimicries,” a children’s science education program by NHK E-Television. Recipient of D&AD Yellow Pencil, Good Design Award, 2014 Japan Prize The Best Work in the Pre-school Category (The Minister of Internal Affairs and Communications Prize).

Kotaro Yamaguchi

Designer

After studying interaction design, Shouhei Hasegawa worked on web applications and digital projects at HAKUHODO i-studio Inc. He graduated from Chiba University, Faculty of Engineering, and Tama Art University, Department of Information Design in 2011, and joined Takram in 2015 as a specialist in UI/UX design.

Shohei Hasegawa

Kyoko finished her bachelor's and master’s degree at Keio University SFC. She mainly works as a design researcher in projects. Recipient of KOKUYO DESIGN AWARD 2015 Grad Prix with her team.  She joined Takram in 2017.

Kyoko Takahashi

Shinya Sato (Shinya Sato Photography Office)

Branding, Visual identity, corporate identity

Brand

R&D, design, prototyping of screen-based and/or digital experiences such as app, web, digital services

Digital

To some, pets are part of their family, and their wellbeing is one of their deepest concerns. With our continued partnership with KINS, we assisted their branding of KINS WITH, a D2C probiotic supplement service for dogs and cats. Starting with research and brand concept building, we delivered a holistic design solution ranging from logo and package design all the way to the brand website and online-purchase experiences.

KINS WITH

Branding advisory

KINS WITH website & social media

Project Information

Team

KINS WITH

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Project Information

Team

Branding advisory